You've probably heard of local fashion brand Charles & Keith.
And apparently, it is quite popular in China.
Charles & Keith
Charles & Keith Group, which was locally founded and named after two brothers in 1996, owns more than 600 stores worldwide, including their shoe brand Pedro.
Photo via Shopee
The brand has gained a large following overseas, including China, gaining the nickname "little CK", in reference to Calvin Klein which was nicknamed "big CK".
They currently have over 90 stores in mainland China.
Cherlss & Keich?
Following Charles & Keith's success, another fashion chain in China has popped up with a rather similar name.
Here's the storefront of Cherlss & Keich:
Photo via Weibo user
The brand, which calls itself "modern, elegant, with personality", has found enough success to open a open a number of stores across China.
This includes outlets in Shanghai and Sichuan, according to Shanghaiist.
According to HK01, the brand, which is owned by a Chinese company called Guangzhou Yuantai Leather, was launched in China in 2019.
Here are some of their products shown on their website, which includes shoes, bags and accessories:
And this is what Charles & Keith's official website looks like:
And here's a closer look at their paper bag:
Weibo: 二狗是只大肥猫
Weibo users called Cherlss & Keich fake
Given the similarities of the products offered as well as the brand's name, Weibo users are calling this brand the "fake Charles & Keith".
Some even claimed that they had mistakenly purchased items from them, thinking that they had purchased items from Charles & Keith.
Photo via Weibo
Translation:
"#Cherlss# I bought it, getting a refund now."
Photo via Weibo
Translation:
"While buying bags, be careful not to mix up Charles & Keith and Cherlss & Keich and buy the wrong thing."
Image via Weibo
Translation:
Big CK: Calvin Klein
Little CK: Charles Keith
Fake CK: cherlss keich, Chanrs Keath, and other various iterations.......
Make sure you don't buy the wrong thing, there are many huge and fake CK stores, which are really well renovated!
Translation:
Cherlss & Keith, are you taking advantage of the fact that I can't read English words?
Top image via Shoppee, Weibo user
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