To celebrate the 25th anniversary of their InstaPump Fury OG sneakers, Reebok has released Gudetama and Hello Kitty versions of the shoes on Sep. 23, 2019.

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Gudetama x Instapump Fury OG 

The Gudetama sneakers comes in the lazy egg's iconic yellow and white colours, with Gudetama's face on the signature pump-fit system.

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Hello Kitty x Instapump Fury OG

Likewise, the red and white Hello Kitty Instapump comes with its iconic ribbon, as well as Hello Kitty's face on the pump-fit system.

Kids can also buy a Hello Kitty version:

According to Reebok Japan's official blog, the sneakers are only for sale in Japan.

Several sites reported that a global release will also take place, but no official date has been announced yet.

Price: 

• Gudetama and Hello Kitty x Instapump Fury OG at 21,600 yen (around S$277.05) per pair
• Hello Kitty x Versa Pump Fury at 7,009 yen (around S$89.90) per pair

Where to buy: 

• Reebok online store
• Reebok store Shibuya
• Reebok Classic store:

  • Harajuku
  • HEP FIVE store
  • DiverCity Tokyo Plaza
  • AbenoHOOP store
  • Lalaport Tachikawa Tachihi store
  • Lalaport Yokohama Vivre store
  • Nagoya Minato AQULS store

• ZOZOTOWN
• ABC-MART stores*
• ABC-MART Grand Stage stores*
• ABC-MART Online
• Atmos Harajuku
• BILLY’S ENT Online
• KICKS LAB.
• LITTLE UNION TOKYO
• mita sneakers
• Styles DAIKANYAMA
• UPTOWN Deluxe Fukuoka store

*Not available in all stores.

Top image from fashionsnap.