The Xiaxue versus Gushcloud saga began with an exposé by blogger Xiaxue on 23 Dec accusing blogger network Gushcloud of making up viewership numbers of its bloggers and being in a less than ideal financial position.

Things seem to hit rock bottom for Gushcloud after a WhatsApp chat log between Gushcloud co-owner Althea Lim and 58 Gushcloud staff and bloggers was leaked online.

SMRT Ltd Feedback, famed for trolling Internet users and being a vigilanteh (their own euphemism for meting out 'Internet justice' to individuals such as Jover Chew), decided to join the fray, this time producing an exposé on Xiaxue. The article was uploaded to a wordpress blog titled The Most Badass Blog in Singapore. This is the first time the troll page has set up a website dedicated to mete out its brand of 'Internet justice'.

The published article is lengthy, so here are the main points:

1. On Xiaxue's blog traffic

SMRT Ltd Feedback noted that Xiaxue's blog proclaims that it receives 40,000 hits daily. Using various public third-party traffic tracking services, SMRT Ltd Feedback put Xiaxue's blog traffic at 100,000 views monthly instead.

Source 

2. Xiaxue's followers and social media Likes

SMRT Feedback Ltd did a study of one of Xiaxue's Instagram photographs. It noted that in the two hours since uploading the photograph, it only received 85 'likes'. The 'likes' spiked by more than a thousand in the third hour.

The article also took note that two visible Instagram accounts that 'Liked' the photograph were fake accounts that were deleted after Instapurge (Instagram purged fake accounts). Xiaxue lost approximately 30,000 Instagram fans after the purge.

SMRT Ltd Feedback said that in order to increase the number of followers on Instagram, Xiaxue had used a broker InstaFamous to buy fake followers.

It also cited third-party social media monitoring tool Socialbaker's statistics that 22 per cent of Xiaxue's Facebook fans may be suspicious or empty Facebook accounts.

3. Xiaxue causes controversy and drama during times when she has endorsements

SMRT Feedback Ltd claimed that a pattern emerged where Xiaxue would 'fight' with other bloggers whenever she has new endorsements to drive more traffic to her website. It added:

"August 2014, Xiaxue picked a fight with Eunica Annabel, an influencer from Gushcloud. This was done in jest – and jealousy, so it seems. It was also the same month that she posted a fullly detailed blogpost for a client that is sponsoring her baby’s footwear. Go figure."

4. Financial figures of Nuffnang

In response to Xiaxue's interpretation of Gushcloud's financial statements, SMRT Feedback Ltd looked into Nuffnang's financial statements.

It came to the conclusion that Nuffnang is financially worse off than Gushcloud in two ways - it made a loss in 2013 and Nuffnang is unable to pay their influencers:

Source

SMRT Ltd Feedback has so far only published one part of the expose and promises that the part two will reveal how Xiaxue and blogger network Nuffnang has "orchestrated the exposè on Gushcloud".

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