In a recently-concluded contest, Ikea Singapore Facebook page requested its fans to ask its Shelf Help Guru “the most creative, original and humorous questions” on how to improve their bedroom and bathroom areas for a chance to win a prize.

Well, obviously they had a game plan.

The “Shelf Help Guru”, who was the voice and public face of Ikea’s Bookbook campaign, got turned into a meme to showcase the quirky side of the Swedes and demonstrating how companies can win at social media while keeping a straight face.

Have you asked our Shelf Help Guru for guidance on how to improve your bedroom and bathroom? You might just win your…

Posted by IKEA Singapore on Wednesday, April 8, 2015

 

Here are some samples of the meme replies:

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And here’s the memes in their full glory:

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Related articles:

Ikea Singapore takes an awesome piss on Apple with the Bookbook

IKEA S’pore pays tribute to The Shining with late night shopping ad

Not sure if The Straits Times’ ’30 ways to live ‘cheaply’ in Singapore’ list is really impractical propaganda

 

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