October 23, 04:53 PM 
514 Chai Chee Lane 03-16, Singapore 469029 Swedish furniture giant IKEA is advertising their late night shopping hours (till 11pm) in Singapore by referencing the famous Big Wheel scene from Stanley Kubrick's masterpiece, The Shining.
It is as scary as the original.
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For those of you who are too young or are not film buffs and obviously don't know what the IKEA ad is referencing, here is the original:
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This is not the first time IKEA Singapore is getting a lot of attention via their viral video marketing.
Check out IKEA's Bookbook, their furniture catalogue that spoofed Apple product ads.
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