Why did Certis CISCO make its staff try to dance to Taylor Swift's Shake It Off & videoed it?

Because they think it makes a good recruitment bait?

Belmont Lay| May 24, 12:58 PM

Update, May 25, 2015: It appears the video has been removed from Facebook. Oh well.

Here is a video posted by Certis CISCO, one of the five commercial Auxiliary Police forces in Singapore authorised to provide armed security officers to government organisations as well as private companies or individuals:

Our #CertisCISCO colleagues shaking it off to the #certisYOLO dance! Are you one of the awesome dancers featured in the video? :P

Posted by CSRC on Friday, May 22, 2015

 

As many questions fill your mind as the video plays, a few of which that stand out are: Why did they make this video? Is it one of those recruitment bait type of videos? Why are there Playboy bunnies?

Well, this video was actually put out by the organisation's Sports & Recreation Club. Not as if that explains anything.

But the helpful About Us page on Facebook states matter-of-factly the objectives of the sports and recreation arm of the organisation:

Short Description:

To promote participation in sports and other activities amongst employees of Certis CISCO to develop a vibrant and dynamic workforce.

Mission:

To increase employee involvement and interaction through the development of exciting activities that reflects the Certis CISCO culture.

To create self-awareness amongst employees as they cultivate different interests through the pursuit of leisure.

Not sure about the rest of you, but I do recognise from watching the video the creation of self-awareness amongst employees -- partly due to the palpable feeling of awkwardness, look of mild reluctance and even hidden horror in some of their eyes.

Good effort though. 5 out of 10 for entertainment value. It would have been 4 out of 10 had it not been for the Playboy bunnies.

 

Related articles:

Republic of Singapore Navy just put out the ultimate recruitment bait video

S’pore Army introduces 2LT Joelle Cheong on its recruitment bait poster

The 1st recruitment bait video was done by the S’pore Air Force way, way back in 2012

Republic of Singapore Air Force female officer can run 2.4km in 8:49, do 73 sit-ups & 69 push-ups in 1 min

 

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