Just when everyone thought the storm has passed, Xiaxue, a blogger with a few more bridges to burn, has put out the second part of her big Gushcloud exposé, "The Big Gushcloud Exposé 2", on March 14, 2015.
In what is perhaps the biggest lowest blow ever by blogger advertising network Gushcloud, she revealed that they provided instructions to their stable of bloggers to slime telcos M1 and StarHub as part of their blogging services to promote SingTel's new mobile plan for youths.
Screenshots of briefs by Gushcloud clearly spelt out in black and white the tactics their bloggers can use to complain about M1 and StarHub services, in a bid to motivate the bloggers' followers to change service provider.
And the Gushcloud bloggers took up the offer:
And these are the incentives the bloggers are gunning for:
This is just one of the juiciest parts of Xiaxue's exposé. You can read the rest here.
The best case scenario now is that GushCloud might find it more difficult to work with M1 and StarHub again.
The worst possible outcome is that M1 and StarHub might have grounds to seek legal recourse.