Why the change?

It is Singtel's first change in brand identity in 16 years. And it will make a promise to its customers - "Let's make everyday better".

Singtel Group CEO Chua Sock Koong at the launch.

Who designed the logo?

Singtel worked with its creative agency Ogilvy & Mather on the brand refresh.

Before

After

What does the new logo mean?

The new logo is marked by a signature red arc that reflects innovation and the ongoing evolution of the business.

The "t" in Singtel is now lower case to "celebrate the company's heritage as a telco".

What does it mean for Singtel customers?

Singtel customers will enjoy "Better Thursdays" as part of the Singtel brand relaunch (from Jan 22. - Feb 19.)

22 Jan - Free local calls all day for postpaid mobile customers

29 Jan - Free SMSes all day for postpaid mobile customers

5 Feb - Free 30-day preview of new SingtelTV channels for Singtel TV subscribers

12 Feb - Free Facebook access all day for prepaid mobile users

19 Feb - Free data all day for postpaid mobile customers

Is that all?

Changes in appointment booking at Singtel shops - Customers can make an appointment booking online at all Singtel shops.

Changes in Customer care call-back time - Customers with queries can dial 1688 to book a time for Singtel customer service to call them back.

Improvement in waiting time -  Singtel customers can expect the technicians to arrive at their homes or offices within 30 minutes of their appointment times, instead of the current two hour window waiting period

From Left to Right: Singtel Country Chief Officer Singapore, Bill Chang, Singtel Group CEO, Chua Sock Koong and Singtel CEO Consumer Singapore, Yuen Kuan Moon unveil the new Singtel brand.

Top photo from here.

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