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Ikea Singapore takes an awesome piss on Apple with the Bookbook

The Bookbook - the best technology since, well, the book.

Jonathan Lim| September 07, 01:30 PM

Events

 

Ikea Singapore has found, possibly, the best way to introduce its annual product catalogue - by spoofing Apple's product launch videos.

This video was only uploaded yesterday but has already caught the attention of publications such as Time, Mashable and Adweek

Plus points for this video when you spot the standard HDB mailboxes.

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