Long story short: A non-event happened cat fight broke out between social media marketing agencies Gushcloud and Nuffnang at the tail end of July 2014.

This was after Eunice Annabel, a Singaporean Internet sweet young thing under Gushcloud, uploaded this photo on her Instagram on July 25 with this caption, "So you wanna be on top? Gotta beat us first", and got 5,000-plus Likes:

This drew a response from Xiaxue from Nuffnang, who thought that the girls from Gushcloud were just fronting. She put up her own photo on Instagram, one-upped them, called them names and received 22,000-plus likes:

And then along strolls Prime Minister Lee Hsien Loong, who for no apparent reason at all, updated his Facebook profile picture on July 31, which featured him having a ear piece on and a Singapore flag lapel pin on his collar grinning from ear-to-ear:

Within two hours he received 24,000 Likes and counting.

Step aside Gushnang and Nuffcloud, this is the king of social media with the greatest influence in Asia Pacific.

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