There is very little doubt that Pink Dot is on a roll in 2014.

From causing some irate Muslims, Christians and Catholics to jump up and down in protestation to snagging major big-time sponsors like Google and Goldman Sachs to officially endorse them, the social movement that began in 2009 as a fringe event attracting some people and mosquitoes at Hong Lim Park has grown for sixth consecutive years into one of the most well-organised movements in Singapore, maybe just behind Chingay and the National Day Parade.

Its "Freedom to Love" message is winning over not just the usual legion of queers, hippies, tree-huggers and wishy washy liberals, but also a generation of disenfranchised youths who are looking for something else to do on a weekend besides CCAs, homework and nothing.

Part of the upping of its hip and cool factor is the fact that particularly straight people have been assimilated into the Pink Dot programme. This list of endorsers and ambassadors includes the indefatigable local songstress Stefanie Sun and the tireless current Nominated Member of Parliament Janice Koh, who has voiced out on issues about the arts, creativity, and LGBT issues.

Compounding Pink Dot's media-savvy approach promoting the universal language of love using attractive people with winsome smiles, is its super sleek people-centric YouTube campaign videos every year that leaves viewers warm and fuzzy all around. These rake in several hundred thousand views per video each year.

This year's video, for example, has been viewed more than 105,000 in a month since it was uploaded.

The most viewed video was in 2011, which has been seen more than 400,000 times.

Check them out:

2014:

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2013:

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2012:

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2011:

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