Vegetarian Society wants MRT commuters to feel guilty about their meat-eating habit

Is this drive to get people to eat less meat noble or preachy?

Belmont Lay | March 28, 2014 @ 12:35 am

The Vegetarian Society (Singapore) has launched a campaign trying to influence public transport commuters’ meat-eating habit.

The campaign, “Why Love One But Eat The Other?”, will run from March 27 to April 9, 2014 at City Hall MRT station. It originally appeared in Toronto, Canada and was brought to Singapore as “the posters’ message will encourage people to examine their own eating habits”, said VSS president, Clarence Tan.

VSS treasurer, Heng Guan Hou, also said the campaign costs $50,000 to run and it is paid for using donations from people.

VSS is a local charity founded in 1999.

However, the Land Transport Authority requested parts of the posters to be censored as they showed the slaughter of animals in factory farms.




The full uncensored posters can be viewed at


But why is the campaign annoying?

1. It is preachy — akin to opposing homosexuality.

2. Why should the hoi polloi bear the brunt of such messaging?

3. Why is VSS funding the SMRT CEO Desmond Kuek’s pay package this way?


Top photo from here

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About Belmont Lay

Belmont can pronounce "tchotchke".

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