Okay, long story short: It all started with this Facebook post last Friday when a lady, Cindy Ng, wrote to SAFRA saying that she found their advertisement for their gym objectionable because it portrayed women poorly:
SAFRA, in an attempt to mitigate the negative feedback, tried to defend itself in its reply using the "tongue-in-cheek" defence...
... which enraged people even more.
And then things took another twist. The model in the ad, Fiona Teo, has since joined the fray and spoken out.
Her stand: She doesn't understand what the fuss is all about.
And she hits out against the creeps at New Nation, Singapore's only satire website:
So this raises some interesting questions, doesn't it?
If people are feeling indignant on behalf of the model who is actually okay with being objectified, is there a term for this? Wasted Breath Syndrome?
Therefore, if a woman wants to be objectified, what can other people do or say? Throws up the age-old question that Annabel Chong posed years ago, no?
Regardless, here's some other interesting info:
1. The model got paid $300 for her work.
2. SAFRA is re-shooting the ad.
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