January 22, 08:35 AM 
514 Chai Chee Lane 03-16, Singapore 469029 When you think of entertaining and fun Facebook pages, government agencies pages are not the pages that would come to one's mind. Is it ever possible to marry straight-laced public service announcements with an engaging an endearing 'voice' on a Facebook page?
Well, at least one or two public servants think it's a reachable dream. May I present to you the awesome SCDF Facebook page:
How does the SCDF Facebook page which states upfront that it is not a page for people to report emergencies, garner over 17,000 likes?
Now this page admin not only manages to remind people that dialing 995 is for emergencies only, they let us know that behind the keyboard and computer monitor lies an average Singaporean like the rest of us.
They also understand that nostalgia pulls in eyeballs on pages. Old school 3.5'' floppy disk? Check. SCDF branding? Check. Promoting fire safety at the same time? Win.
A Facebook admin unafraid to show their allegiance? Well done. This was the 1 - 0 scoreline between Manchester United and Arsenal.
Wouldn't you want bitstrips of some of our ministers? Now that would be fun.
While pages can't be run the same way as the parody page, SMRT Ltd (Feedback), the SCDF page definitely shows that social media engagement from the authorities can be fun, good-spirited and productive.
Top photo and screenshots from SCDF Facebook.
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