AirAsia is sponsoring Football Association of Singapore? Why not?

If we cannot provide, we can always count on our neighbours up north.

August 2, 2013 @ 10:59 am


Well, well. Look what we have here.

AirAsia, a Malaysian budget carrier, has announced a three-year sponsorship worth $1.8 million with The Football Association of Singapore (FAS).

At this point, it is appropriate to insert this picture:


See this? Why isn’t Singapore Airlines doing the sponsoring?

Anyway, the AirAsia sponsorship includes air travel for the Under-21, Under-23 and the senior national teams, National Football Academy (NFA) age-group teams and women’s team.

Not bad.

FAS president Zainudin Nordin, was so delighted about the new deal, he reportedly said: “This announcement represents a key landmark for the FAS, and we are absolutely thrilled to have concluded an agreement with an organisation of AirAsia’s caliber and reputation.”

Hmmm… What about SIA’s caliber and reputation? Is the more important point that it is logical the national carrier should sponsor the national team? Put another way, is it not incongruous for a Malaysian air carrier to sponsor the Singapore national team?

Zainudin added: “As we have always said, support from corporations is vital and will facilitate our ongoing efforts to raise our footballing standards and further enable us to expand our community and outreach initiatives. Going forward, we hope that more corporations will view sports, including football, as a key platform to drive brand awareness and equity.”

Here, enjoy a random SIA video:

Morning Commute

Interesting stories to discuss with your colleagues in office later