February 02, 04:27 AM 
514 Chai Chee Lane 03-16, Singapore 469029 The Superbowl is probably the second-most watched annual sporting event after the UEFA Champions League finals. Last year, a total of 111 million viewers tuned in to the broadcast. As such, the sporting event has also become one of the biggest showcases of TV commercials. Many people tune in to the event just to watch ads and with a 30-second spot costing around USD$4 million to air during Superbowl's half-time, advertisers work doubly hard to produce memorable commercials to get their money's worth.
Here are the top few picks of this year's Superbowl half-time commercials:
1. Jaguar: British Villains Rendezvous
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Anything with Tom Hiddleston aka Loki is a surefire way to get your commercial noticed.
2. Kia: The Truth
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Morpheus from Matrix tells you what real luxury looks like.
3. Sodastream: Sorry Coke and Pepsi
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When you have Scarlett Johansson in your commercial and you put it up on YouTube with the word 'Uncensored' in the title, you can bet this will go viral.
4. Audi: Doberhuahua
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A Doberman crossed with a Chihuahua is a compromise and an abomination. Just like some cars.
5. Apple: Your Verse
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Yet another stab at the self-actualization pie for Apple. A beautiful ad that says nothing much at the end.
6. Axe: Make love, not war
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You'll shed tears of joy at the epic-ness of this commercial, and then shed tears of sadness when you realise you will probably not see this kind of commercials locally.
7. Bud Light: Arnold Warmup
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The Governator looking hilarious is worth the USD$3 million casting fee.
8. Budweiser: Puppy Love
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You can never go wrong with puppies.
9. Hyundai: Dad's Sixth Sense
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One of those ads you just have to re-watch to catch the details.
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