April 01, 12:10 PM 
514 Chai Chee Lane 03-16, Singapore 469029 April Fools' Day has rapidly turned from innocuous fun prank day to bane of humanity that provokes cynicism and dread.
As a public service to all our readers, we've compiled a list of cynical marketing campaigns April Fools' pranks by a host of companies, both local and abroad.
Such as our headline, which is actually really fake but also very real because it is April 1.
Jetstar: All Singlish Flight
Credit where credits due, Jetstar's plan of setting up an all Singlish flight is genuinely interesting, if not very practical. The response to the proposal has also been incredibly positive.
Posted by Jetstar Asia on Wednesday, March 30, 2016
But sadly, it is indeed a prank, and Singlish flights will still be a pipe dream for the near future.
Chope: Lick App
Chope is a real time restaurant-reservation booking platform, that somehow came up with a revolutionary TECHNOLOGICAL breakthrough that allows you to "taste" food by licking your screen.
giphy.com
The prank bears striking resemblance to an earlier Google prank, Google Nose, which "allowed" users to smell things over the search engine.
And like its slightly more impressive predecessor, the Chope Lick turned out to be a prank, who wants to lick their phone anyway?
Honestbee: Explorer Joe Exotic Meats
Honestbee struck up a partnership with an exotic meat supplier, Explorer Joe exotic meats (which kinda sounds like some bad European porno), to bring their customers rare exotic treats like panda meat and Koala sausages.
Screenshot from Honeybee's Instagram
While Honestbee is adamant that their campaign was a bid to raise awareness on the plight of endangered animals and the perils of illegal animal trafficking, the timing of the campaign as well as their lack of partnership with any animal welfare group suggested something a bit more foolish.
Google: Too much already
Google released a plethora of new apps, including the Gmail Mic Drop, which allows you to end any conversation on a high.
This is besides its Emoji in Inbox smart reply, which gives an emoji equivalent of your email replies and the Google Cardboard Plastic, which is fully self-explanatory.
Google damn free sia. The world's most powerful entity continues its string of April Fools' day pranks, building on previous highlights like the Elgoog and the infamous Google Panda.
Samsung: Internet of Trousers
Samsung released its new Internet of Trousers, with functions such as Wi-Fly, which notifies you when your fly has been open for more than three minutes.
A prank that satirises the highly hyped phenomenon, Internet of Things(IoT), which is the ongoing goal of infusing everyday items with online capabilities (think smartwatches).
There is bound to be more companies that use April Fools' as a chance to dole out their annual dose of relatability, so just stay vigilant and don't trust anyone.
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