Over the causeway in Petaling Jaya, trouble is brewing at a cafe called Le Bread Days.

They are selling a croissant filled with salted egg custard that people are apparently going bonkers over. The hype over the croissant happened after a blogger, Rebecca Saw, wrote about them on Nov 19.

The croissants are first baked without any filling and the custard is piped in after the croissant is done.

Since then, the cafe has been inundated with hungry customers who wipe out the croissants within minutes of a fresh batch being baked.

The cafe, overwhelmed with demand, has turned to displaying the times of the day when fresh batches will be produced to manage customer flow.

It also limits the number of croissants a customer could buy. Previously, customers could buy as many as they wanted, then it got reduced to five per customer, and then now four.

Each croissant is going for RM6.90.

But supply of the croissants has not been able to meet the hungry and angry demands of croissant-starved customers. Some have taken to Le Bread Day's Facebook page to demonstrate their righteous fury:

This guy's response is all of us on the inside right now:

Now we only have to wait for the craze to be picked up in Singapore just like bubble tea, Rotiboy, Lao Ban beancurd and Hello Kitty plushies.

Top image from Rebecca Saw's Facebook page.