December 17, 03:29 PM 
514 Chai Chee Lane 03-16, Singapore 469029 After all the backlash and schadenfreude, Mediacorp decided that enough is freaking enough.
The broadcaster's brand and communications vice president Clarence Pong and creative and managing director of Bonsey Design Jonathan Bonsey told Marketing Interactive that Mediacorp's logo came before the stock image in an article published today (Dec. 17).
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Posted by Vix Lew on Thursday, 10 December 2015
According to the article, the logo was first presented to Mediacorp on Oct. 24, 2013, two years before the grand opening of its new building and almost a year before the Shutterstock image was made available on Aug. 30, 2014.
So... why the two-year delay?
The unveiling was to coincide with Mediacorp's move to its new building in one-north.
“The launch of the logo was strategically dated to tie up with a milestone – that’s why and how the logo does its function in helping us to magnify this milestone, and be unveiled on site at the new campus,” Pong said.
Anyway, in any case, we are sure the agar agar was invented way before the logo.
Bonsey also smoked explained the concept of the logo to Marketing Interactive, which you must be quite well-versed in the ancient skill of fluffing in order to understand the gravity of the big idea.
"The M logo is a geometric extension of the trinity of ideas and we have created an M that has its feet firmly planted on the ground."
He also added that his team wanted to capture that idea of Mediacorp’s duty as a broadcaster that reflects “what’s important to its people” and the multi-gradient palette was chosen to reflect the diversity and multiplicity of Mediacorp’s audiences which encompasses various demographics of age, race, culture and language.
We will gladly look for some solid ground to plant our feet on after this explanation.
Top photo via.
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