Not that many of you might be aware of this, but a collection of limited-edition clothes, bags and accessories launched on Thursday (Nov. 5) morning at fashion store chain H&M:
stop: #HMBALMAINATION! Balmain X H&M collection is now finally in stores at H&M Orchard Building & ION Orchard! Get your favourite pieces from the exclusive collaboration now! http://hm.info/11en4
Posted by H&M on Wednesday, 4 November 2015
Now we know what some of you are thinking: what the heck is Balmain, and can you eat it?
It's actually a Parisian haute couture designer brand founded in 1945, and now designed by Olivier Rousteing. If that was Greek to you, never mind — just know it's some high-end fashion brand can already.
That said, it looks like quite a few people know Balmain, and even like it quite a lot, judging from this 400-odd-shoppers-long queue to enter the store hours before it opened:
With less than 2 hours to go to the #HMxBalmain launch, the queue at H&M Orchard Building is about 200 strong. http://bit.ly/1WvfXhf (Video: Wendy Wong)
Posted by Channel NewsAsia Singapore on Wednesday, 4 November 2015
"'I've been queuing since 7pm on Monday till 8am the next day, when my friend took over me at 1pm. I didn't want to be second or third, (I had to be) first to ensure that I get what I want, a blazer,' said Ms Kwek, 26.
'I'm very tired but excited, but scared I pass out, too. I didn't really have dinner.'
Ms Kwek also came prepared with a plan to ensure that she got what she had her eyes on: 'I'm working with the people next to me, so when we go in we'll help each other to grab all the items for all of us.'
When she emerged from H&M two hours later, holding five bags of shopping, Ms Kwek said she got almost everything she wanted — including the blazer.
'I bought some items as gifts because the holiday season is coming,' said Ms Kwek. 'I spent S$3,000, more than I expected.'
She added: 'I was so tired just now, but now I'm very alert — and very confused. I just want to go home and eat something.'
That's how much freelance fashion designer Bi Yue spent on the Balmain x H&M collection at Orchard Building this morning. She started queueing on Tuesday evening.More on the launch here: str.sg/ZEJ6
Posted by The Straits Times on Wednesday, 4 November 2015
November 05, 04:05 PM 
514 Chai Chee Lane 03-16, Singapore 469029