1. The influencer self-declares herself as an influencer: Promoting upwards.
The influential hangs out with the influential: Promoting sideways.
2. The influencer drives her own fugly sponsored car.
But the influential get driven.
And then there is Tharman and his purple Toyota.
3. The influencer wants to attract the audience's attention to tell them what she is thinking.
The audience wants to tell the influential what they are thinking.
4. The influencer is paid to brag about products that people don't care about.
The influential pays to consume a product but will somehow end up in the media and get publicity.
5. The influencer elects herself as representative.
The influential put up a fight and get elected.
6. The influencer uses Photoshop.
The influential don't even take their own photos.
Source: Alan Lim
7. The influencer has to tell everybody what she is doing.
The influential value privacy and can sometimes be bound by the Official Secrets Act.
8. The influencer has to spend time analysing what other people are doing.
Other people spend time analysing what the influential are doing.
"Hmmm Lee Hsien Loong's affinity with pink must stem from a deeper, insecure place within him."
9. Influencers post photos for hype that get minimal Likes.
The influential post innocuous photos and get massive Likes.
10. The influencer tries to do normal things to appear larger-than-life.
The influential are normal people who happen to be larger-than-life as they do great things.
Photo taken from Let The People Have Him, retrieved from the National Archives of Singapore
You are so influential, even the prime minister is happy to be associated with you.
Influencer vs Influential. Know the difference.
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