March 21, 2024, 08:46 AM
One Malaysian, Yusri Baharin, took food creativity to another level to sell "roti pocong" or "pocong" bread resembling the "pocong" ghost at a Ramadan bazaar in Malaysia.
The "pocong" is a ghost shrouded in a type of white cloth used in Islamic burials, and stories are told about them in countries such as Singapore, Malaysia and Indonesia.
Yusri took to TikTok on Mar. 21 to promote the snack, which he currently sells for RM10 (S$3) each at a Ramadan bazaar stall at the Paroi Stadium in Seremban.
The stall is also decked out with "pocong" images and a fake "pocong" figure.
@yusri_baharinRoti Pocong. Tapak Bazaar Stadium Paroi♬ original sound - YusriBaharin
Inspired by shape of wrapped ghost
The snack, made out of "roti canai" dough similar to prata, is filled with smoked minced beef wrapped with egg.
It is then tightly wrapped with knots at both ends, to mimic the way a "pocong" is tied.
Based on his TikTok profile, Yusri has been selling the "pocong" bread at other bazaars in Malaysia as well, including Kuala Lumpur.
In an earlier TikTok video in 2023, Yusri said that he first started a breakfast food business in Seremban before meeting his current business partner Firdaus, who came up with the "pocong" bread idea.
The snack then became viral on social media platforms such as X (formerly Twitter) and TikTok, generating huge sales.
They eventually ventured out and started selling it at other food festival bazaars across Malaysia.
@yusri_baharin♬ original sound - YusriBaharin
Other variations of the snack come with different sauces or toppings.
Some of the sauces include black pepper, carbonara and also "pocong lemas" or "drowning "pocong'" which is essentially the original version doused in cheese sauce.
He also sells other items such as "murtabak" at the stall.
Photo by Bekfes Pocong/Facebook.
Photo by Yusri Baharin/Facebook.
Netizens intrigued
The TikTok video originally posted by Yusri has not only gone viral because of the snack's uniqueness, but also elicited mixed responses from netizens.
A cheeky and intrigued user asked if the snack's filling consisted of "corpse meat".
Screenshot via YusriBaharin/TikTok.
Some users did not mind the "pocong" bread concept, but lamented the price and called it "daylight robbery".
"With that price, even a "pocong" will be scared," said one user.
Screenshot via YusriBaharin/TikTok.
Screenshot via YusriBaharin/TikTok.
Top photos via YusriBaharin/TikTok & Bekfes Pocong/Facebook
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