Get deals for premium electronics during the Sony Mid-Year Sales from May 21-Jun. 30, 2026

If you're looking to support your favourite team at the upcoming World Cup, this may be just the right time to get a revamp on your devices for a better audio and visual experience.

Whether it's upgrading your devices or checking out new products, you can find something to personalise your everyday entertainment experience with the Sony Days Mid-Year Promotion.

From May 21, 2026 to Jun. 30, 2026, explore attractive deals, exclusive roadshows, and immerse yourself in hands-on experiences islandwide.

Offers across multiple categories

Here are some of the products you can look forward to:

Home entertainment

Want to create your own in-house cinema? You may look out for products like the BRAVIA TV and BRAVIA Theatre.

BRAVIA TV

The BRAVIA 7 is going from S$3,249.

The BRAVIA 3 was originally being sold from S$1,199, but you can now get it from S$1,099.

You may also consider the BRAVIA 8 II from S$3,599.

To add to your experience, consider the BRAVIA Theatre.

If you're worried about cost, fret not as you can save S$140 on the NEW BRAVIA Theatre Bar 5 and enjoy over 50 per cent savings with BRAVIA Theatre Quad + SA-SW5.

Audio

For those who prioritise the audio aspect of your entertainment experience, these audio products are for you.

If you're looking for headphones, check out the 1000X series headphones, with up to 37 per cent off selected products.

There are also earbuds and speakers, where you may save up to S$100 on Truly Wireless earbuds (from S$59) and Wireless Speakers (from S$129).

You will also be able to try out the 1000X 10th anniversary headphones - 1000X The Collexion - as seen below.

Digital Imaging

If you're keen to capture the perfect image or video, these products could be just what you're looking for, starting from S$1,799 and inclusive of cashback plus a free My Sony Academy course.

For the Sony A7C, its body is going at S$1,799 instead of S$2,549 and you can get the body and a SEL2860 Lens at S$2,209 instead of S$2,959.

What's more, it comes with a S$750 cashback and a free NP-FZ100 battery.

For the Sony A7 III, you may get the body of the camera at S$1,859 instead of S$2,959 and the body with a SEL28702 Lens at S$2,259 instead of S$3,359.

It also comes with a S$1,100 cashback.

Then there's the Sony A7RM5 with the body available at S$4,499 instead of S$5,799, and a S$1,300 cashback.

There will also be exclusive deals on selected cameras including the A7RM5 and ILCE-6700.

Should you be keen to become the next content creator, or simply want to record personal memories, a vlogging camera might be a good fit for you as you can save S$210 on a ZV-1 II.

You can even receive a complimentary premium gift set with purchase and registration of any GM Lens.

Xperia

There is also an early bird, in store promotion where you can receive free gifts such as WF-1000XM6 (worth S$479) and a free casing (worth S$50).

Reon

As for cooling wearables, enjoy up to S$30 off when you purchase either REON POCKET PRO Plus or REON POCKET 6.

You can even get a special bundle price at S$518 when you purchase both models.

Sony Days Roadshows

Can't wait to get your hands on your desired items?

Head on over to the Sony Days Roadshow: Experience It Live for sport exclusive roadshow deals, premium Sony freebies when you purchase selected products and welcome gifts and rewards when you sign up on the spot to become a new member.

Hands-on experience zones:

You can even get an interactive experience with Sony's latest home entertainment, personal audio and digital imaging products to see what you like best before making your purchase.

Here are the roadshow dates and locations:

• May 25 to May 31, 2026: Suntec City, Level 1 Convention Atrium
• Jun. 1 to Jun. 7, 2026: Parkway Parade, Level 1
• Jun. 1 to Jun. 14, 2026: Westgate, Level 2
• Jun. 15 to Jun. 28, 2026: Wisma Atria, Level 1

Premium services

That's not all.

You may also enjoy year-round premium services when you shop at Sony Store.

This includes personalised engraving, sensor cleaning and firmware updates.

If you're looking at device specific services, you may check out lens loan services and headphones earpad replacement.

There are also one-to-one product demonstrations and two-hour product loan services so you can explore the products before making up your mind on a purchase with tax-free savings

If you need your products quickly, you can shop via Sony Store Online and get next-day delivery and additional online discounts with the following promo codes.

Sony Store details

313 @ somerset

Opening Hours: 11am - 8pm

Address: 313 Orchard Road #02-28 to 37 313@somerset Singapore 238895

Wisma Atria

Opening Hours: 11am - 8pm

Address: 435 Orchard Road #03-01 and #03-01A Wisma Atria Singapore 238877

Westgate

Opening Hours: 11am - 9pm

Address: 3 Gateway Drive, #01-39 Westgate Singapore 608532

One Holland Village

Opening Hours: 11am - 9pm

Address: 7 Holland Village Way, #02-38/39, Singapore 275748

Changi Airport

Opening Hours: 6am - 1am

Address: 65 Airport Boulevard Terminal 3 #02-62 Singapore 819663 Departure / Transit Lounge

You may also view selected authorised dealers here and find out more information online.

Time to shop away.

This branded article by Sony made this writer want to upgrade all her devices now.

Cover photo courtesy of Sony