IKEA Japan to release apparel collection on July 31, 2020

From hoodies to bath towels.

Mabel Wong| July 23, 2020, 01:51 PM

If you aspire to look like a walking advertisement for your favourite furniture store, this collection of apparel is just what you need.

IKEA's clothing collection

IKEA Japan is launching its first-ever clothing collection called the EFTER TRÄDA.

The collection will be available at its Harajuku outlet from July 31, 2020.

Photo from IKEA Japan's website.

Inspired by Tokyo's street fashion, the collection will feature items such as shirts, hoodies, bath towels, and tote bags.

Here's a quick look at some of the items:

Photo from IKEA Japan's website.

Photo from IKEA Japan's website.

Photo from IKEA Japan's website.

EFTER TRÄDA Lookbook

IKEA Japan will also be releasing a lookbook on the new apparel.

Photo from IKEA Japan's website.

Cool.

Top images from IKEA Japan's website.