Mothership is a Singapore-born Internet media company and one of the largest digital platforms in Singapore.
This past quarter, we’ve attracted an average monthly visitorship of 9.2 million (updated Dec. 2018), with over 60 per cent of our audience being between the ages of 25 and 44.
More than 75 per cent of our readers are on mobile, and we connect with them by creating high-quality multimedia news and entertainment content that encourages social sharing.
We also help brands speak with digital audiences through our content marketing services.
Our greatest hits connect with our readers locally and globally. They include the “P5” logic question/Cheryl’s birthday, viral listicles (brands that pass away , songs that define the S’porean KTV experience); our General Election 2015 coverage; and our coverage and exclusive interview with Singapore’s first Olympic Gold medallist Joseph Schooling.
Mothership is one of the 11 websites in Singapore that has an individual license with the Info-communications Media Development Authority.
Advertise With Us
If you have an advertising problem, we’re here to help solve it. Whether you need a one-off advertisement or a full-fledged campaign, we can conceptualise, produce, publish and execute it for you. Just drop us a note at [email protected].
But first, we’d like to tell you about the three groups of people who make Mothership.sg the most-read blog in Singapore.
Without our audience, we’re nothing. They’re the people we inform and entertain daily. We live and die by them.
In 2016, we averaged 131,000 page views daily. For 2017 so far, we’re doing 195,800 page views daily. And it’s only going to keep getting better.
We’d like to give you numbers pulled straight from our own Google Analytics, we’re proud of them and that’s why we’re putting these traffic numbers out in public. Here’s how we fared in August and September 2017:
Each day, 195,800 pairs of eyeballs are transfixed on Mothership.sg. That’s 5.94 million page views a month belonging to 1.9 million users. And it’s growing.
Here’s what our rising reader base looks like:
Our videos have consistently received an average of 1 million views per month, hitting a high of 2.6 million views in June. In June 2017, we formed a full-time video team focused on bringing more quirky content Singaporeans can relate to.
We produced 190 videos in 2016. Check out our past works, both editorial and sponsored:
Our advertising partners
The next group of people we are proud to work with are our advertising partners. Special mention here goes to to GoodStuph and Tribal DDB who gave us a chance in the early days of Mothership.sg.
After 4 years in the business, we’ve had the honour and pleasure to work with several awesome returning partners:
And then there’s us
The last group of people we’d like you to learn about is, well, us:
We started out with 3 guys mashing buttons on laptops and a mission – to get younger Singaporeans to be interested in Singapore.
While we couldn’t grab hold of every young Singaporean we saw, shake them hard and shout “YOU HAVE TO CARE ABOUT THE FATE AND DESTINY OF SINGAPORE!!!!1111!!!”, we could write commentaries and report on politics in Singapore in a way that spoke to them.
One editor’s father asked in the early days of Mothership.sg, “Eh, you like that write about the government will go jail not?” That sort of scepticism mixed with fear was typical of our infancy.
We approached several advertisers and they too held the same mix of scepticism and fear. “Too political” and “Not safe” were terms we heard often.
Until some advertisers put their trust in us. Thank you, Jeff and Pat.
We would like to think we did not betray that trust as we continue to serve our audience with quirky, bite-sized, and useful bits of information. Well, our numbers don’t lie.
Interested? We’d love to hear from you.
Email us at [email protected] for a media kit, and we’ll be in touch ASAP.
We’d love to hear from you!
If you’d like to send us invites to events, press releases, pitches or a tip-off for a story, please write to [email protected].
If you’d like to work with us on an epic campaign for your brand or organisation, please write to [email protected].
If you’d like to send us feedback or contact us for other matters, please write to [email protected].
If you’d like to apply to work with us, please send your resume, writing samples and video reel (where applicable) to [email protected].
The Mothership Crew
Angela used to think that donkeys were blue till the age of 15, all thanks to Disney.
Belmont can pronounce “tchotchke”.
Chandel has severe ornithophobia. Her greatest fear is falling down a flight of stairs into a bed of hungry pigeons.
Daniel Ho is in the business of bringing people together to pursue the unimaginable. He dreams of one day living on a farm, surrounded only by limitless plains and free-roaming livestock. For now, he can only wonder what freak of nature caused him to land up here at the Mothership.
Eileen is a serial green tea drinker.
Fasiha is only afraid of three things – cockroaches, her parents and the deafening screamos of post hardcore bands.
Helps out at the Vatican. Quite outgoing.
Grace goes out of her way to go out of the way.
Ilene still doesn’t know herself well enough to provide a 2 line summary of who she is. She suspects personality will be redundant once the robots take over though, so she takes comfort in that.
Jeanette takes pride in her ability to sing the complete lyrics to Hakuna Matata. She holds out hope to be talent-spotted to do voice-overs for documentaries, lifts and telephone answering systems.
Jon is usually at home watching random videos YouTube recommends him. He hopes to strike Toto so he can live off rental income and watch more YouTube videos.
Josh often finds himself contemplating the perfect YTF combi. When he is not being an annoying Instagrammer, he plays music, and re-watches Friends.
Kane cannot be described. The end.
Kayla can’t imagine her life without dogs.
Lien We King
We King’s dream job is to be a supermarket assistant at the frozen food section. He also wishes to be an animal keeper in the elephant’s enclosure at any wildlife reserve that would hire him. He aspires to travel to the Galapagos Islands before he grows old.
Lien We Hon
We Hon has love for Japanese everything; food, culture, games, scenery, animes, etc. He also indulges himself with music, plays the guitar and keyboard to keep himself sane.
Mandy is a pantry rat. She eats everything in the pantry (except other people’s food).
Martino’s parents named him after an Italian priest, the Vatican’s 1st ambassador to S’pore. He’s inspired by the lives of Robert F Kennedy & D. Bonhoeffer; the words of George Orwell, William F. Buckley Jr, and Theodore White; & the music of the Beatles.
Matthias is that annoying guy whose laughter overshadows the joke.
Nigel has a recent track record of surprising himself by doing things he said he would never do.
Nyi Nyi Thet
Thet has a chronic fear of teenage girls laughing at him. He sometimes puts on a cap in his room and yells “Gryffindor”.
Olivia likes to spook herself out by reading short horror stories and delving into the world of the unknown. She’s also worried that by stating this on an online platform, internet-savvy ghosts might take notice and haunt her at night.
Chairman. Maverick. Outspoken. Quite cool. Chairman. Okay, mentioned that twice.
Rachel prides herself as a true blue Singaporean auntie and a walking Google Maps. You can bribe her with kopi peng, broccoli, or peanut tutu kueh.
Sulaiman of House Daud believes that we stand today on the edge of a new frontier, that every Pam will find her Jim, and that there are Starmen waiting in the sky. His favourite Doctor is Peter Capaldi’s Twelve. In his spare time he writes about pop culture (mostly Batman related), which you are very welcome to read here.
Tan Guan Zhen
Guan Zhen is a serial doodler with multiple pens with her wherever she goes. She loves listening to Visual Kei bands, Jamiroquai and random songs from the future-funk genre.
Tan Xing Qi
In between episodes of Breaking Bad and The Sopranos, Xing Qi deals T-Shirts to unsuspecting Singaporeans through a roadside stall, which, ironically, is not a physical stall.
Tanya hopes to own a roller skate disco one day.
Jiahui is a connoisseur of all things cute. She also secretly overfeeds her hamsters.
Tsiuwen is a TV addict who can sit through almost any kind of show. When she’s not bingeing on Japanese dramas or historical films, she’s usually reading something or planning her next trip abroad.
Zenn is taller than most people.
Zhangxin’s favourite pastime is singing Mulan’s soundtrack in the mangrove forests. She hopes to perfect the art of napping in a hammock in the mangroves without being drowned by rising sea levels.