About Mothership

Mothership is a Singapore-born Internet media company and one of the largest digital platforms in Singapore.

This past quarter, we’ve attracted an average monthly visitorship of 9.2 million (updated Dec. 2018), with over 60 per cent of our audience being between the ages of 25 and 44.

More than 75 per cent of our readers are on mobile, and we connect with them by creating high-quality multimedia news and entertainment content that encourages social sharing.

We also help brands speak with digital audiences through our content marketing services.

Our greatest hits connect with our readers locally and globally. They include the “P5” logic question/Cheryl’s birthday, viral listicles (brands that pass away , songs that define the S’porean KTV experience); our General Election 2015 coverage; and our coverage and exclusive interview with Singapore’s first Olympic Gold medallist Joseph Schooling.

Mothership is one of the 11 websites in Singapore that has an individual license with the Info-communications Media Development Authority.

Advertise With Us

If you have an advertising problem, we’re here to help solve it. Whether you need a one-off advertisement or a full-fledged campaign, we can conceptualise, produce, publish and execute it for you. Just drop us a note at [email protected].

But first, we’d like to tell you about the three groups of people who make Mothership.sg the most-read blog in Singapore.

Our audience

Without our audience, we’re nothing. They’re the people we inform and entertain daily. We live and die by them.

In 2016, we averaged 131,000 page views daily. For 2017 so far, we’re doing 195,800 page views daily. And it’s only going to keep getting better.

We’d like to give you numbers pulled straight from our own Google Analytics, we’re proud of them and that’s why we’re putting these traffic numbers out in public. Here’s how we fared in August and September 2017:


Each day, 195,800 pairs of eyeballs are transfixed on Mothership.sg. That’s 5.94 million page views a month belonging to 1.9 million users. And it’s growing.

Here’s what our rising reader base looks like:

Our videos have consistently received an average of 1 million views per month, hitting a high of 2.6 million views in June. In June 2017, we formed a full-time video team focused on bringing more quirky content Singaporeans can relate to.

We produced 190 videos in 2016. Check out our past works, both editorial and sponsored:

Our advertising partners

The next group of people we are proud to work with are our advertising partners. Special mention here goes to to GoodStuph and Tribal DDB who gave us a chance in the early days of Mothership.sg.

After 4 years in the business, we’ve had the honour and pleasure to work with several awesome returning partners:

And then there’s us

The last group of people we’d like you to learn about is, well, us:

Unfortunately, the Olympian doesn’t work for us :(

We started out with 3 guys mashing buttons on laptops and a mission – to get younger Singaporeans to be interested in Singapore.

While we couldn’t grab hold of every young Singaporean we saw, shake them hard and shout “YOU HAVE TO CARE ABOUT THE FATE AND DESTINY OF SINGAPORE!!!!1111!!!”, we could write commentaries and report on politics in Singapore in a way that spoke to them.

One editor’s father asked in the early days of Mothership.sg, “Eh, you like that write about the government will go jail not?” That sort of scepticism mixed with fear was typical of our infancy.

We approached several advertisers and they too held the same mix of scepticism and fear. “Too political” and “Not safe” were terms we heard often.

Until some advertisers put their trust in us. Thank you, Jeff and Pat.

We would like to think we did not betray that trust as we continue to serve our audience with quirky, bite-sized, and useful bits of information. Well, our numbers don’t lie.

Interested? We’d love to hear from you.

Email us at [email protected] for a media kit, and we’ll be in touch ASAP.

Contact Us

We’d love to hear from you!

If you’d like to send us invites to events, press releases, pitches or a tip-off for a story, please write to [email protected].

If you’d like to work with us on an epic campaign for your brand or organisation, please write to [email protected].

If you’d like to send us feedback or contact us for other matters, please write to [email protected].

Join Us

If you’d like to apply to work with us, please send your resume, writing samples and video reel (where applicable) to [email protected].

Morning Commute

Interesting stories to discuss with your colleagues in office later