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About Mothership

Mothership is a Singapore-born Internet media company and one of the leading digital platforms in Singapore.

We attract more than 15 million visits to our site each month from over 4 million unique visitors (updated June 2019), with over 60 per cent of our audience being between the ages of 25 and 44.

More than 75 per cent of our readers are on mobile, and we connect with them by creating high-quality multimedia news and entertainment content that encourages social sharing.

We also help brands speak to our digital audiences through our content marketing services.

Our greatest hits connect with our readers locally and globally.

They include local stories (Exploring haunted HDB housesgood food around Singapore and in-depth explainers of topical issues) international ones (Thailand’s banana leaves packaging; interesting places around the region and our young persons’ perspectives on regional events), our election coverage (both the 2015 General Election and the more recent Bukit Batok by-election), as well as our feature interviews with prominent Singaporeans (Joseph SchoolingOng Ye KungRoyston Tan, and others).

We’ve also branched out into a wider range of video content that includes deep-dive documentary, features on Singaporeans doing interesting things, our runaway success Instagram Asks series that we do with celebrities and also some very unique advertising campaigns (here’s one we did for Grab).

Mothership is one of 11 websites in Singapore that has an individual license with the Info-communications Media Development Authority.

Advertise With Us

If you have an advertising problem, we’re here to help solve it. Whether you need a one-off advertisement or a full-fledged campaign, we can conceptualise, produce, publish and execute it for you. Just drop us a note at [email protected].

But first, we’d like to tell you about the three groups of people who make Mothership.sg the most-read blog in Singapore.

Our audience

Without our audience, we’re nothing. They’re the people we inform and entertain daily. We live and die by them.

Each day, 400,000 pairs of eyeballs are transfixed on Mothership.sg. That’s over 12 million page views a month from more than 3 million unique users. And it’s growing.

Here’s what our rising reader base looks like:

Check out our past works, both editorial and sponsored:

Our advertising partners

The next group of people we are proud to work with are our advertising partners. Special mention here goes to to GoodStuph and Tribal who gave us a chance in the early days of Mothership.sg.

After 5 years in the business, we’ve had the honour and pleasure to work with several awesome returning partners:

And then there’s us

The last group of people we’d like you to learn about is, well, us.

We started out with a couple of guys mashing buttons on laptops and a mission – to get younger Singaporeans to be interested in Singapore.

While we couldn’t grab hold of every young Singaporean we saw, shake them hard and shout “YOU HAVE TO CARE ABOUT THE FATE AND DESTINY OF SINGAPORE!!!!1111!!!”, we could write commentaries and report on politics in Singapore in a way that spoke to them.

One editor’s father asked in the early days of Mothership.sg, “Eh, you like that write about the government will go jail not?” That sort of scepticism mixed with fear was typical of our infancy.

We approached several advertisers and they too held the same mix of scepticism and fear. “Too political” and “Not safe” were terms we heard often.

Until some advertisers put their trust in us. Thank you, Jeff and Pat.

We would like to think we did not betray that trust as we continue to serve our audience with quirky, bite-sized, and useful bits of information. Well, our numbers don’t lie.

Interested? We’d love to hear from you.

Email us at [email protected] for a media kit, and we’ll be in touch ASAP.

Contact Us

We’d love to hear from you!

If you’d like to send us invites to events, press releases, pitches or a tip-off for a story, please write to [email protected].

If you’d like to work with us on an epic campaign for your brand or organisation, please write to [email protected].

If you’d like to send us feedback or contact us for other matters, please write to [email protected].

Join Us

If you’d like to apply to work with us, please send your resume, writing samples and video reel (where applicable) to [email protected].

Morning Commute

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