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Tokyo pop-up store lets you shoplift as long as you don't make a single sound

If players aren't caught, they can take home their stolen items.

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March 11, 2025, 05:30 PM

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A pop-up event hosted by the TBS radio programme "Nou Tou" lets players shoplift for 60 seconds.

The aim is to try and steal as much as possible without making a single sound.

According to Tokyo Weekender, the pop-up is called "Toh", which translates to "steal" in Japanese.

Toh pop-up store in Tokyo lets people pay to steal. Photo from TBS Radio.

It will take place at the TBS Akasaka Blitz Studio on the following dates:

  • Mar. 13 to 14: From 1pm to 8pm
  • Mar. 15 to 16: From 11am to 6pm

200 highly sensitive microphones

Players will enter a marketplace filled with 200 highly sensitive microphones.

Toh pop-up store Photo from TBS Radio.

Participants will have to leave empty-handed immediately the moment these microphones catch the slightest noise.

Items up for grabs include Baby Star Ramen, pillows and mattresses from Brain Sleep, and apparel from Fruit of the Loom.

From S$9.05

Players can take on the challenge in groups of up to four.

These are the entry costs based on the number of people you go with:

  • One pax: 1,000 yen (S$9.05)
  • Two pax: 1,800 yen (S$16.29)
  • Three pax: 2,400 yen (S$21.72)
  • Four pax: 2,800 yen (S$25.35)

Tickets were released on Feb. 24 at 12pm on the Japanese ticketing website Ticket Pia.

If you happen to be in Tokyo, some tickets are still available here.

@takaaa333 ''音を立てなければ商品を盗んでいい'' TBS赤坂BLITZスタジオで3/16・3/17に開催されている、高鳴る心臓の鼓動が聞こえるほどの静寂の中での盗みを、どうぞお楽しみあれ😏 なお、音を立てた瞬間警報が鳴り響き、即退店となります🚨 (動画撮影しながら盗めたのは僕が初めてとのことでした😎) #盗 #脳盗 #赤坂 #tbsラジオ #東京イベント #東京お出かけスポット #東京デートスポット ♬ Brave and epic cinematic epic orchestra(969167) - Shoya Kitagawa

Toh

Address: TBS Akasaka Blitz Studio, 5 Chome-3-2 Akasaka, Minato City, Tokyo 107-0052, Japan

Opening hours:

  • Mar. 13 to 14: 1pm to 8pm
  • Mar. 15 to 16: 11am to 6pm

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Top image from TBS Radio.

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