You might have seen this animated character somewhere on the net over the weekend.
The Samsung shirt worn by the character gave the idea that she might be Samsung's new virtual assistant.
The excitement was palpable.
Maybe too palpable.
Turns out, Samantha Samsung is not coming to a Samsung phone near you anytime soon.
According to Polygon, a design firm named Lightfarm created the images with a marketing company owned by Samsung.
However, it was not used in any campaign, and was instead reportedly stored on Lightfarm's site.
A quick check on the Wayback Machine shows this particular model on the Lighfarm virtual assistant URL.
Samsung of course already has a virtual assistant, called Bixby.
Image from Twitter/poprostuzuzanna