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A new bakery cafe, Mr. Holmes Bakehouse from San Francisco, will open in Singapore come June 2021.
Photo via Mr. Holmes Bakehouse
The brand is best known for popularising the "cruffin", a sugar-dusted and cream-filled croissant baked in the shape of a muffin — back in 2014.
A croissant-muffin hybrid is one way to look at it.
Photo via Mr. Holmes Bakehouse
Its Singapore outlet at Pacific Plaza is Mr. Holmes' first foray into Southeast Asia.
Seasonal menu
The 41-seater, street-facing unit features white-tiled walls, pink ceilings, neon signs, and bakes on display — pretty much what you'd expect from an Instagram destination.
Photo via Mr. Holmes Bakehouse
The opening menu will see selection of bakes, including croissants, cruffins, and different types of donuts.
Photo via Mr. Holmes Bakehouse
Photo via Mr. Holmes Bakehouse
Photo via Mr. Holmes Bakehouse
Wash the pastries down with coffee, tea, or kombucha.
However, items won't be available for too long, as the cafe functions on a quarterly seasonal menu that changes every three months.
For consistency's sake, pastry chefs from the original flagship are flown in from the U.S. to guide their Singaporean counterparts — a tall order, considering the pandemic.
Skills to be departed include pastry crafting techniques, recipe development, and operation protocols.
Photo via Mr. Holmes Bakehouse
Shuttered in the U.S.
Photo via Mr. Holmes Bakehouse
Despite its social media fame, Mr. Holmes Bakehouse has actually shuttered in the U.S due to the "ongoing and unforeseeable end" of Covid-19.
Besides San Francisco, it also had outlets in Los Angeles and Seoul.
Its Singapore outlet will therefore be its only remaining storefront in the world.
The bakery cafe is brought in by Singapore-based lifestyle company Caerus Holding, who also recently imported Luke’s Lobster and Danish confectionary brand Leckerbaer.
Top image via Mr. Holmes Bakehouse