Giant lowers prices for over 650 items including fresh seafood, cooking oil & other essentials

During this period of uncertainty, one of the only constants has been shopping for groceries, something which has afforded some sort of normalcy since the circuit breaker.

But if you’ve been worrying about grocery shopping and its ever fluctuating prices, here’s some good news.

Giant, one of Singapore’s supermarket chains, announced a nation-wide campaign to mark down its prices by an average of 20 per cent for a wide range of products.

Lower prices for the long run

For this campaign, Giant has invested a whopping S$17 million in price reductions.

Take note, these are not promotions or one-off discounts, but long-term price reductions on everyday essentials across its 53 stores on the island.

Prices for grocery essentials will be marked down for at least 6 months, and fresh produce for at least 3 months.

These changes have been made in light of the current financial strain that numerous people in Singapore are facing, to give shoppers some semblance of security and to ease some of that pandemic-related anxiety.

So those tightening their purse strings can breathe a small sigh of relief now.

Hundreds of items with lowered prices

To identify which prices should be lowered, Giant researched which products matter the most to customers.

With hundreds of items with lowered prices, here are just some examples.

Seafood and fresh produce

Shoppers can look forward to price reductions for various fresh meat and seafood products such as:

• Minced Pork - S$0.90/100g, was S$1.29/100g
• Golden Pomfret - two for S$6, was two for S$11

Fruits and vegetables too. Some examples are:

• Fuji Apples - five for S$2.50, was five for S$5
• Assorted Leafy Vegetables Chyesim, Kangkong, Spinach - three for S$2, was three for S$2.70

Daily essentials

Daily necessities like certain brands of condiments, cooking oil and instant noodles will be cheaper for the long term as well.

• Cabbage 2L Vegetable Cooking Oil - S$4.30, was S$5.65
• Ibumie Mi Goreng 5packs - S$1.80, was S$2.35
• Lee Kum Kee Panda Oyster Sauce - S$3, was S$3.70
• Dove Beauty Nourishing Body Wash 1L - S$5.90, was S$9.70

Prices of household products like some brands of detergent powder and body wash (such as the Dove Beauty Nourishing Body Wash) will be marked down as well, the latter of which will be cheaper by S$3.80.

These examples are just the tip of the iceberg. For more items with lower prices, you can browse Giant’s full range here.

New “S$1 zone”

Aside from making their products more wallet-friendly, Giant has also refurbished its stores islandwide.

At the “Dollar Zone”, all items cost only S$1 — perfect for bargain hunters — and include things such as stationery, snacks and toiletries.

Other new areas include Snack World, where shoppers can find a variety of healthy and indulgent snacks.

There is also a zone called World of Food, which features international products from places like Korea and Japan to satisfy one’s taste buds now that we’re more or less landlocked due to Covid-19.

Additionally, for the first time ever, a few Giant outlets such as the IMM and Tampines hypermarkets have integrated a Guardian store-in-store concept where shoppers can now peruse the best health and beauty products to their heart's content.

Got the feels to go grocery shopping now?

This sponsored article by Giant made the author have the urge to go grocery shopping.

Top photo from Giant