It's April Fools', which also means it's time for companies to make their indelible mark on the minds of consumers.
Here are 10 April Fools' pranks in Singapore for 2020, ranked from worst to best.
10. Lockdown prank on WhatsApp by some troll
Technically not a company, but eh.
Not funny, 10/10 fake news.
9. Ayam Brand Coconut Milk Pearls
8. Nasi Lemak Black Tea Macchiato, KOI
7. 4Fingers CHICKABOBA
6. Chicken rice vodka, V Gallery
Okok, we guess.
5. Coriander Thai Milk Tea, Tuk Tuk Cha
#halalcertified is a nice touch though.
4. Coriander Maki, Ichiban Sushi
Slightly more believable than putting it on a drink.
3. Savoury durian sandwiches, Subway
Sufficiently polarising. And confusing for the tastebuds.
2. Elephant on the causeway, Checkpoint.SG
Best part? The elephant's moving, albeit rather slowly.
1. Diploma in TikTok at NAFA
Apt too, coming from NAFA.
We also like the sounds of dreams being crushed, as students realise a split second later that it must be an April Fools' joke.
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Top image via Tuk Tuk Cha, Checkpoint.sg