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Don’t sleep on the Sony Days Mid-Year Promotion this summer with great deals, slashed prices, new product launches & activities galore
Whatever you’re lacking, Sony may have it.
We’re coming to the mid-point of 2025, and while big changes are happening all around the world, one thing that hasn’t changed is the Sony Mid-Year Promotion.
Lasting until Jun. 30, this is your chance to grab some amazing deals, check out launches for never-before-seen products and take part in some exclusive experiences.
My Sony Rewards members get to earn twice the points from their purchases, but all shoppers will get to enjoy big savings on purchases like headphones, TVs, cameras and mobile phones, while also getting a chance to win prizes.
Sony Roadshow
Show on the road
Come on down to the Sony Days Mid-Year Promotion Roadshows that will pop up at various locations around Singapore, offering exclusive deals and prizes.
Visitors will get the chance to take part in fun activities like the Gachapon machine where everyone is guaranteed to win a prize, such as movie tickets or exciting merchandise.
Here are the dates and locations:
- May 30 - Jun. 8: Millenia Walk Level 1 Atrium
- Jun. 2 - 15: Westgate Courtyard@Level 1
- Jun. 2 - 8: Funan Mall Basement 2 Atrium
- Jun. 16 - 29: Wisma Atria Level 1 Indoor Atrium
- Jun. 23 - 29: Parkway Parade Level 1
The roadshows could be your last chance to grab some cool Sony merchandise at discounted prices.
Get the Bravia X75K 4K Ultra HD Smart TV from S$899, available in 43-, 50-, 55- and 65-inch sizes.
Grab the noise-cancelling WF-C710N headphones – usual price S$199, going for just S$149.
The ZV-1M2 camera has a usual price of S$1,209, but get it for just S$1,059, and snag a shooting grip for S$140.
Rewards for members
Shoppers can also visit the Sony Store at 313@somerset for extra perks.
Spend & Win
Shoppers who spend S$350 or more get a chance to spin the Karate Chance Wheel, where they can win up to S$15,000 worth of products and vouchers.
Rewards for Members
During the Sony Days promotion, My Sony Rewards members can earn 2X reward points on selected products purchased at Sony Store.
In addition to the extra points, members will also receive exclusive vouchers and online deals. They will also enjoy first-come, first-served promotions, both in-store and online.
Unlock more premiums
You can redeem exclusive Karate Kid’s premiums at the store’s event area just by doing the following:
- Snap a photo with the standee in your best Karate Kid pose
- Upload it to Facebook or Instagram and tag @sonysingapore.
- Show your post to a staff.
Voilà!
New launches
While the roadshows are your opportunity to snap up Sony products at great prices, check out the brand new products just launched by Sony too.
Headphones
The outside world can be a noisy and chaotic place once you step outside your front door.
If you want to enjoy your music playlist the way it was meant to be, the new Sony WH-1000XM6 has hit the shelves.
A set of wireless, noise-cancelling headphones, the WH-1000XM6 boasts a foldable design and features Sony’s latest noise-cancelling technology, powered by a next-generation chip and intelligent algorithms.
Available in three different colours, it costs S$649. However, the Sony Mid-Year Promotion offers two fantastic deals.
Early bird promotion: Until Jun. 8, enjoy a discount of S$150 when you trade in any Sony 1000X wireless headphones. Receive a discount of S$100 if you trade in any pair of Sony wireless headphones.
Launch promotion: Until Jun. 30, 2025, enjoy a discount of S$50 when you trade in a pair of wireless headphones from ANY brand.
Wireless earphones
But if you prefer something smaller and less conspicuous, the new WF-C710N earbuds may be just what you’re looking for.
Having a sleek design with smart features, the buds are built for all-day comfort. They come in four different colours, Black, White, Pink and the new Glass Blue.
Built for intuitive use with touch controls and a multi-point Bluetooth connection, they also include IPX4 water resistance, because life isn’t always smooth, but you’ve got to keep sailing on.
From its usual price of S$199, get the new WF-C710N earbuds for just S$149 during the Sony Mid-Year Promotion.
TVs
Bravia 8 II QD-OLED
We’re fortunate to be living right now in what some call a new Golden Age of Television. Whether you like superhero movies, crime stories, or romantic dramas, the sky’s the limit.
What better way to watch them all than on Sony’s new Bravia 8 II QD-OLED TV?
Available in both 55 and 65 inches, it features the Slim One Slate design with a merged screen and bezel for better image focus. It is also powered by Sony’s XR Processor and the latest QD-OLED panel, and displays brilliant colours with the XR Triluminos Max.
The Acoustic Surface Audio + turns the screen into a speaker, creating a more immersive experience.
Each TV starts from S$3,699 and during the Sony Mid-Year promotion, enjoy free Sony Pictures Core movie credits and a free wall-mount for your new TV.
Bravia 5
For something more affordable, but no less impressive, check out the Bravia 5 Mini LED TV, which comes in the 98-, 75-, 65- and 55-inch sizes.
It builds upon the groundbreaking technologies available in previous Bravia models, including an XR Backlight Master Drive with enhanced contrast and graded light and shadow for superior picture quality.
Each Bravia 5 TV starts from S$2,799 and comes with a free Sony Pictures Core and a free wall-mount during the Sony Days Mid-Year Promotion.
Bravia Theatre Bar 6
If you’re getting a Bravia 5, why not jazz up your home theatre experience with the Bravia Theatre Bar 6?
The 3.1.2 channel soundbar and wireless subwoofer system delivers Dolby Atmos and DTS:X audio with the help of up-firing and centre speakers to deliver overhead sound and clear dialogue clarity.
Designed with the use of the Bravia 5 TV, set-up is a breeze with just your smartphone.
With a usual price of S$999, get yours for just S$799 during the Sony Days Mid-Year Promotion.
Phones
Stay in touch with your loved ones and plug into the wider world with Sony’s Xperia 1 VII and the A7C II.
The latest Xperia 1 VII combines Sony’s technologies like the Alpha’s photographic quality and the Walkman’s audio purity, as well as Xperia Intelligence that uses AI to enhance camera capabilities, audio playback and content viewing.
Meanwhile, the A7C II is perfect for those who wish to craft narratives while travelling around. Equipped with a full-frame back-illuminated Exmor R CMOS sensor, with approximately 33.0 effective megapixels and a BIONZ XR image processing engine, this phone allows high-quality image capture in both still shots and videos.
Xperia 1 VII: Available in three different colours. Make a pre-order during the Sony Days Mid-Year Promotion for just S$1,989 and enjoy a free gift bundle including a phone case worth S$50 and the Sony headphones WH-1000XM5.
Alternatively, top-up an additional S$200 to grab the latest WH-1000XM6 headphones, exclusive at all Sony Stores.
A7C II: From a usual price of S$3,429, grab it for S$3,229 during the Sony Days Mid-Year Promotion.
Whatever your home or lifestyle requires, the Sony Days Mid-Year Promotion may have just what you’re looking for.
Plus, there’ll even be special promo codes that you can receive.
Find out more information about the promotion here, and good luck getting what you want at those roadshows.
This branded article is brought to you by Sony.
Top image from Sony.
