Warner Bros disputes S'porean businesswoman's 'Crazy Rich Flavours' trademark

Entertainment giant Warner Bros. has opposed a trademark for "Crazy Rich Flavours", registered by a Singaporean woman in the United Kingdom for food products, the owner claimed.

Megan Tan, owner of London-based brand Homi Kitchen, received a notice of opposition from lawyers representing Warner Bros., she told Mothership.

The objection is based on potential risk of confusion with "Crazy Rich Asians", the name of a 2018 film distributed by Warner Bros. Pictures, which was coincidentally set in Singapore.

While the film's name is a registered trademark in the UK, it falls under categories primarily to do with media, not food, according to Tan.

Homi Kitchen

Tan, who grew up in Singapore, moved to London in 2019 to work as a finance lawyer.

Missing home during the pandemic, she started making her favourite Singaporean dishes and delivering them to friends across the city.

The idea turned into a supper club she called Homi Kitchen, hosted in her own apartment.

In September 2024, the brand expanded into a line of condiments and cooking sauces for people in the UK to make Singaporean dishes in their own kitchens.

"I couldn't find enough on the [grocery] shelves to represent the heritage and culture that I grew up with," she said in a video. Tan left corporate law and devoted herself to the brand.

The Crazy Rich Flavours of Singapore

Tan has described her products as "crazy rich" in flavour, and in February 2025, she registered "Crazy Rich Flavours" as a trademark with the UK Intellectual Property Office.

She has been selling two sauces with the phrase stuck on top of the lids since March 2025, and they can be found in Selfridges department stores and neighbourhood grocery stores around the UK.

The Giga Chilli Sauce, inspired by the chilli sauce served with Hainanese chicken rice, was a finalist for the Great British Food Awards 2025.

The tagline stuck well enough that she wanted to rebrand and relaunch Homi Kitchen as Crazy Rich Flavours in 2026.

As she did not state "sauces" in her February trademark registration, she applied again in October 2025 to trademark both “Crazy Rich” and “Crazy Rich Flavours” as a brand name under the food category.

The UK Intellectual Property Office (IPO) confirmed on Oct. 20, 2025 that her application appeared to meet their requirements.

Opposition

On Dec. 10, 2025, Tan was informed by the IPO that Warner Bros. intended to oppose her two October applications.

The letters stated that she might have to pay for costs of their objection if she did not withdraw her application, which stressed her out.

"Because of what’s happened, I’m now having to stall that relaunch and potentially walk away from a brand concept that our community really connected with," she told Mothership.

She had even spent "thousands of pounds" to design a logo with the new brand name, she said in a video.

After agonising over what to do, Tan ultimately decided she had to protect her small business first. She decided to let go of the name and find a new one.

"I’ve been advised by an IP [intellectual property] lawyer that I have arguments I could run in court, but as a tiny startup I simply can’t afford a long legal fight with a global studio," she explained.

She withdrew her October applications on Dec. 11, 2025.

Mothership has contacted Warner Bros. for comment.

@yummsinga It’s been a heavy week, and not how I imagined going into Christmas. I’m trying to keep my smile – there’s still Singaporean food to be cooked, sauces to be bottled and orders to be packed – but it would feel disingenuous to only share the highs of this founder journey. I’ve had legal advice that I could defend my trademark in court, but the reality as a tiny startup is that I don’t have the resources for a long legal battle with Warner Bros. So, even though I’ve been quietly working on our 2026 "Crazy Rich Flavours" rebrand for months now, I’ve decided the best thing I can do to protect my small business is to find a backup brand name. Now with days, not months, to land on the right one. The vibrant energy of this community was what made “Crazy Rich Flavours of Singapore” such a great tagline to begin with, so I’m really hoping you’ll join me in shaping the next phase of this business. If you have any ideas to share, or even just a word of support, I’d love to hear from you in the comments. I’m a solo founder, but time and time again I’ve been blessed with the superpower of community – and I know that together we’ll come out of this even stronger. 🇸🇬❤️ #entrepreneur #founderjourney #startup ♬ original sound - Yumm Singa

Ongoing discussion

Noting that Tan had withdrawn her October applications, Warner Bros. allegedly also wanted to oppose her fully registered trademark from February, their lawyers informed her over the phone on Dec. 16.

Their objection, according to Tan, was supposedly based on a risk of confusion between the two names, and that she was allegedly "riding off the coattails" of the name "Crazy Rich Asians" in film and media.

Tan tried to argue her position, emphasising that apart from the two words, "crazy rich", her branding, products, and messaging were entirely different, so there would be no risk of confusion.

She also pointed out that "crazy rich" is common parlance especially in food, widely used before the "Crazy Rich Asians" book and movie adaptation.

But having decided to let go of the name for a brand, she asked Warner Bros. to buy her trademark, as compensation for the investment she had already put into it.

She also asked that they permit her to still use it as a descriptive tagline, instead of a brand name.

As of Jan. 12, the dispute is ongoing, Tan said.

Reactions

Tan's videos about the case on social media attracted public support, with some commenters criticising Warner Bros.

Tan also noted the irony of a film set in Singapore and widely celebrated for putting Asian stories on the big screen, has formed the basis of a legal challenge against an Asian-founded brand, rooted in Singaporean food.

Encouraged by the support, Jan. 12, Tan announced the new name of her brand, Yumm Singa — a playful reference to the "yam seng" toast, which she grew up with.

This name is even more Singaporean, honouring the country and culture more clearly, she shared.

@yummsinga Warner Bros’ lawyers have asked us to withdraw our trademark. But honestly, you guys have turned what felt like a setback into a BLESSING IN DISGUISE! 🙌 We’re still fighting to keep Crazy Rich Flavours alive, even as a tagline, and thanks to you we’ve found a new brand name that is even more “US”. More cultural, more Singapore, more joy. 🇸🇬 It’s with the lawyer now (we are NOT going through this again!!!) and I can’t wait to share it with everyone soon. 🥹🫶 In the meantime - let’s start 2026 celebrating what we’re really here for: FLAVOUR. What’s the craziest, richest thing you’ve ever eaten?? 😋👇 #rebrand #foodstartup #foodtok #crazyrichflavours ♬ original sound - Yumm Singa

Top images from Homi Kitchen/Instagram and Raye the Store