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UOB partners with Michelin Guide Hotels, promises 'world of privileges' for its customers
As part of the partnership, UOB customers will enjoy exclusive perks at top-rated hotels featured in the Michelin Guide’s new category.
July 17, 2025, 10:34 AM
UOB has announced a new partnership with Michelin Guide Hotels.
The bank will become the Global Principal Partner in the guide’s first key selection.
This marks the first time a local company has partnered with the rating authority on a global scale.
As part of the collaboration, UOB customers can look forward to exclusive privileges at top-rated hotels around the world featured in the Michelin Guide’s new hotel category.
According to a press release on Jul. 16, the partnership aims to reinforce UOB’s presence in the lifestyle space across dining, entertainment, and travel globally.
“Through our partnership with the world’s leading authority for dining and hospitality, we hope to raise the profile of Singapore and the region to the world while unlocking a world of privileges for our customers at the most exciting gastronomic and hotel destinations globally, " said Jacquelyn Tan, Head of Group Personal Financial Services at UOB.
This isn't UOB's first collaboration with Michelin Guide.
They are already the official bank partner for Michelin Guide restaurants in Malaysia and Thailand.
The bank also works with wine critic Robert Parker’s Wine Advocate to offer exclusive wine events and tasting workshops in Singapore and Thailand.
Top image via Benson Kong on Google Maps and Michelin Guide
