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3 SBS Transit buses will play the Disney Cruise Line melody when 'Stop' button pressed
So fun.
February 13, 2025, 02:37 PM
Are you itching to get on the Disney Cruise Line?
From now until the end of February 2025, your rides on three SBS Transit bus services will come with a bit of magic from Disney Adventure, the Disney cruise ship that will be based in Singapore.
When passengers press the stop button on the bus, they will hear the regular bus bell followed by a ship's horn bellowing the seven-note tune, "When You Wish Upon A Star" from Disney's "Pinocchio":
According to Disney, ships on the Disney Cruise Line fleet sound this iconic melody through the ship’s horn at different points during its voyage, such as when it pulls away from port and sails off.
A total of three buses that ply routes within the Toa Payoh area are involved in this first-of-its-kind sonic branding pilot in Singapore.
A spokesperson from ComfortDelGro told Mothership that this branding initiative will run on three buses on services 238 and 235.
It was produced in collaboration with Moove Media and SBS Transit.
All images: Disney
