Stuff’d offering S$1 wraps for kids in need at Seletar & Bedok Malls

Stuff'd is currently operating an S$1 Nutriwrap initiative for children in need.

Those below the age of 16 years old can purchase the meal anytime before 6pm daily.

The initiative is currently operating at two outlets, Seletar and Bedok Malls.

Passerby noticed the initiative at Seletar Mall

A Mothership reader found a Facebook photo showing a Stuff'd sign promoting the nutriwraps at Seletar Mall.

The sign explained that the nutriwraps are for food-insecure children, and requested customers to only purchase if required.

The nutriwrap includes eggs, corn, mashed potatoes, and sauce bundled in a wrap.

Each customer can purchase one wrap before 6pm daily and is available to those up to 16 years old.

All they need to do is show any proof of age or purchase the food in their school uniform.

Hopes initiative will empower children in need

Stuff'd currently operates a Free Food for Kids programme, which offers free meals to children who register with the food chain.

"However, through our experience, we realised that some children might fall through the cracks — families who aren’t living in poverty but still struggle occasionally and may appreciate some assistance," Stuff'd QA manager, Greg Auxilio, told Mothership.

Some children or families may also feel intimidated by any registration process, he added.

By pricing their nutriwraps at S$1, it allows children to use their own saved or earned money to purchase food, ensuring "it doesn't feel like charity."

"We hope they feel empowered and encouraged when food seems very affordable to them," Auxilio said.

A pilot initiative for now

Stuff'd said the initiative is currently operating at two outlets to gauge demand and assess whether it can be sustainable for expansion.

First launched a week ago, the initiative will end on Jun. 30, 2025.

"If it proves feasible and if there’s a need for it, we’ll consider rolling it out to more outlets," Auxilio said.

Those severely food-insecure can contact the food chain's WhatsApp at 81819463 to join Stuff'd's Free Food for Kids in Need program.

Stuff'd is a quick-service and halal-certified food chain founded in Singapore in 2014.

It is known for its Mexican-Turkish concept, which provides quick bites to its customers including kebabs, burritos, and daily bowls.

Top image via Mothership reader and Stuff'd/Facebook, photo of wrap for illustration purposes only