'Popiah King' Sam Goi’s son to take over as CEO of PSC Corporation

Kenneth Goi Kok Ming, the son of “Popiah King” Sam Goi, has been appointed as chief executive officer (CEO) of consumer goods firm PSC Corporation.

The company announced this in a bourse filing on Apr. 9.

PSC Corporation, which manufactures and distributes a range of fast-moving consumer products, has not had a CEO listed in its senior leadership team since the last CEO resigned in 2022.

The younger Goi, aged 53, will also be redesignated as its executive director.

He is currently a non-executive and non-independent director in the company.

Beginning May 5, he will be responsible for overseeing, planning, directing, and controlling the overall business activities, resources and operations and in developing and executing the group's strategies and business objectives.

Who is Kenneth Goi?

The younger Goi is a graduate of California State Polytechnic University, Pomona, with a bachelor’s degree in computer information systems.

Over the past ten years, he has held a variety of roles, including CEO and executive director at GSH Corporation, non-executive director at Serial System and Union Steel Holdings, executive director at Tee Yih Jia Group, and CEO and executive director at Acelink Logistics.

The older Goi is the executive chairman and a substantial shareholder of PSC Corporation, and also chairman of food manufacturer Tee Yih Jia, known for its popiah skins.

Mandatory offer to buy remaining shares in PSC

In July 2025, the older Goi made a mandatory offer to buy the remaining PSC shares at S$0.40 each, after breaching Singapore’s Code on Takeovers and Mergers in 2023, reported The Business Times.

The breach occurred when he bought shares during a share buyback mandate, pushing his stake above 30 per cent without making a general offer.

He later said he had misunderstood the rules and was unaware his Dec. 4, 2023, purchases would trigger a breach.

After consulting the Securities Industry Council (SIC), he proceeded with the offer, allowing shareholders as of Dec 4, 2023, to tender their shares.

On Apr. 7, the SIC reportedly said it would take no further action, citing its remedial steps.

PSC shares closed at S$0.425 on Apr. 10, up 3.7 per cent.

Top photo from Serial System website and YouTube/Business Unusual