Ben Yeo teams up with local durian retailer to sell Musang King on TikTok

Local actor Ben Yeo is no stranger to the durian scene in Singapore.

The 46-year-old previously launched his own durian business SG Mao Shan Wang back in 2021.

This durian season, he’s taking things up a notch by selling them online.

Selling durians via TikTok livestreams

Speaking to Mothership, Yeo shared that he has partnered with local durian retailer Lexus Durian King to sell their durians via TikTok livestreams.

"A friend from Malaysia introduced me to the owner last year to discuss [the collaboration], hence we decided to do it this season," Yeo said.

The durians are imported from Johor and Pahang and includes popular varieties like Mao Shan Wang.

While Yeo previously launched his own durian brand in 2021, this year’s digital push came with a strategic decision to partner up.

“[Handling] suppliers can be very tedious,” Yeo explained. “[By] working with Lexus, I don’t have to worry about [that part].”

As for the pricing? Expect daily fluctuations and the occasional surprise deal.

“Prices are floating every day, sometimes we throw in crazy deals, so please keep a lookout,” he teased.

Yeo also pointed out that the livestream prices are only exclusive to TikTok, and not available for walk-in customers at Lexus Durian King’s physical store.

Walk-in customers are charged by the weight of the whole durian instead.