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Long queue in VivoCity for Ben & Jerry’s Free Cone Day on Apr. 8

Worth the wait.

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April 08, 2025, 06:41 PM

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If you were at VivoCity today (Apr. 8), you would have noticed long queues forming on the second floor of the mall.

In case you didn't know, these people were queuing for Ben & Jerry's Free Cone Day.

The annual event is taking place till 8pm today.

This year, there are 14 flavours to choose from:

Free Cone Day Photo by Megan Michael.

The long queues

By around 12:30pm, Mothership observed that there was already a queue of about 300 people.

The queue stretched the perimeter of the mall, stretching about 20 stores down.

Ben & Jerry's queues Photo by Megan Michael.

Ben & Jerry's queues Photo by Megan Michael.

Ben & Jerry's queues Photo by Megan Michael.

Ben & Jerry's queues Photo by Megan Michael.

Ben & Jerry's long queue Photo by Megan Michael.

Ben & Jerry's queues Photo by Megan Michael.

According to a staff member, those with trouble walking or the elderly can get a priority pass from staff members and queue in the priority lane.

Ben & Jerry's queues Photo by Megan Michael.

Lines moved fast

When Mothership entered the queue at about 11:20am, there were about 40 people ahead of us.

A pair of teenagers waiting at the start of the queue told us that they had been waiting since 10:50am.

Towards the front the queue split into seven segments, based on the ice cream flavours.

Ben & Jerry's queues Photo by Megan Michael.

By 12:10pm, we managed to get our free scoop of ice cream.

Ben & Jerry's queues Photo by Megan Michael.

Ben & Jerry's queues Photo by Megan Michael.

Free Cone Day Photo by Megan Michael.

Yum.

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Top image by Megan Michael

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