Frasers Property debuts new retail brand & logos for 9 malls across S'pore

Frasers Property Singapore will introduce refreshed logos across nine of the 12 participating malls, according to a Jan. 29 announcement.

Causeway Point, Century Square, Hougang Mall, Northpoint City, Tampines 1, The Centrepoint, Tiong Bahru Plaza, Waterway Point, and White Sands will adopt a new brand identity with key visual elements.

The new unified retail brand and service identity is part of Frasers Property Singapore's latest initiatives and will be rolled out progressively across the nine malls.

To celebrate each mall's culture, history, and spirit, community motifs that reflect the neighbourhood's character and highlight each community's unique stories.

For example, the "Pioneering Prosperity" motif at Northpoint City draws from Yishun's pineapple plantation origins, while the Kangkar wholesale fish market inspires the "Swimming in Abundance" motif at Hougang Mall.

Promotions

To celebrate the new look and experience of Frasers Property Singapore's malls in the new year, there will be promotions at selected properties.

On Jan. 29, Frasers Property Singapore will have an exclusive bonus promotion on the FRx App where shippers can purchase an S$318 FRx Gift Card for S$300 by entering the promo code: FRX18.

The malls will also feature roving Service Ambassadors as part of Frasers Property Singapore's initiative to revitalise its customer-facing service.

These roving Service Ambassadors will provide real-time assistance on weekends and on selected Fridays in January and February 2026. They will be on-site at the nine malls to help shoppers redeem exclusive retailer goodies.

"We set out to create places where people feel they belong, and where everyday moments and community connections happen," said Adrian Tan, managing director of retail of Frasers Property Singapore.

"By bringing service, design and innovation under a unified identity, we hope to deliver a more thoughtful experience at every touchpoint."

Top photos via Fraser Property Singapore