Nova
'This number means everything': Naomi Neo on hitting 1 million followers on Instagram
The 29-year-old has been around Singapore's social media space for over a decade.
July 04, 2025, 03:40 PM
Local influencer Naomi Neo has officially hit one million followers on Instagram.
The 29-year-old marked the milestone in an Instagram post on Jul. 3, thanking those who have supported her throughout her content creation journey.
Neo wrote:
“In today’s world, one million may not mean much - where a single viral moment can make anyone famous overnight. But to someone like me, who’s been here for 14 years and started with 10k [followers] on May. 27, 2012 - who’s shared, overshared, held back, grown up, broken down, and rebuilt publicly - this number means everything."
The milestone marks over a decade of Neo's presence in Singapore’s social media space - a journey that began when she was just 11, posting on Blogspot and YouTube.
Today, Neo is one of Singapore’s most recognisable online personalities, with a strong following across TikTok, YouTube, and Instagram.
Her content spans lifestyle, parenting, fashion and vlogs about her two children, Kyzo and Zyla.
Beyond content creation, Naomi also co-owns Shinrai, a Japanese restaurant in Telok Ayer.
Congratulations! You have made it to the end of the article (whether by speed-scrolling or otherwise). This alone qualifies you to apply for the role of an Editorial Intern (Nova) at Mothership. Click here to find out more.
Top image via Naomi Neo's Instagram
