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Limited edition KITKAT X POP MART blind boxes hit S’pore

If life is getting too kan cheong, take five and breathe.

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July 31, 2025, 06:00 PM

If your day so far has simply been rushing from one moment to the next since waking up, you’re not alone.

Singaporeans are officially the most sleep-deprived people in the world, according to a 2024 YouGov study.

Maybe that’s why a small treat (and a proper break) can go such a long way.

And if you need a sign to pause, this is it.

Enjoy a better break with KITKAT x DIMOO blind boxes

KITKAT has teamed up with POP MART’s beloved DIMOO to launch two limited-edition blind boxes, created as a reminder to take five and recharge with a KITKAT bar in hand.

All while stocks last – so don’t say bojio.

Image courtesy of KITKAT

Keychain Pouch Blind Box, with three pouch designs

Image courtesy of KITKAT

The Keychain Pouch Blind Box (S$19.95) includes an exclusive KITKAT x DIMOO Keychain Pouch, along with two KITKAT 2-Finger Sharebags.

There are three adorable designs to collect, making each unboxing a delightful surprise.

These blind boxes are now available at leading supermarkets and online.

Tote Bag Blind Box, with two designs of tote bags

The Tote Bag Blind Box is available exclusively at 7-Eleven stores islandwide, selling at S$19.95.

The blind box includes a KITKAT x DIMOO Tote Bag, along with a KITKAT 2-Finger Sharebag, a KITKAT Chunky White bar, and a KITKAT Chunky MILO bar.

There are two designs for the tote bag.

If you’re not familiar with POP MART’s game, you might be wondering "who is DIMOO?"

Meet DIMOO: Your adorable guide to better breaks

Photos by Mothership

DIMOO is a dreamy little boy created by Chinese artist Ayan.

While shy and timid in the real world, he finds the courage to explore new worlds and seek new friendships in his dreams.

In a way, he is a reminder for us to take a pause and give our mind a moment to wander, and to be kind to ourselves – even when life gets kan cheong.

A reminder that breaks are not a sign of weakness

So if DIMOO’s quiet courage speaks to you, maybe it’s time to take that better break.

Take five, have a KITKAT with your very own DIMOO.

Photo by Mothership

This branded article by KITKAT got this writer planning a better break.

Top photos by Mothership

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