You know Chinese New Year (CNY) season has arrived when red, gold, and shiny decorations adorn the walls of malls and loud, clamorous tunes are the only thing on the playlists in shops.
Pair this with hordes of people that are out and about and you have a recipe for a roaring festive atmosphere.
It has become somewhat of a thing for malls around the country to roll out festive activities and deals each time CNY rolls around.
To see a mall that doesn’t partake in this practice would in fact, be an anomaly.
IMHO, festive activities and deals at malls are one of the best things about CNY in Singapore.
Here’s why.
1) Gifts that actually add value to your life
As a sensitive and melancholic child growing up, I tended to associate CNY with posterity and unnecessary social obligations - a lethal combination that introverted me would rather have nothing to do with.
Despite my aversion to this festive occasion, one silver lining has managed to emerge over the years: The festive activities and deals at malls.
You see, unlike other aspects of CNY which got me down, such as annoying relatives who questioned my life choices or weight gain from all the goodies, visiting malls for their festive activities and deals actually added value to my life.
How so, you might ask?
Why, by redeeming gifts that are actually useful, of course.
From now till Feb. 9, shoppers who visit KINEX, United Square and Velocity@Novena Square will be able to redeem a series of unique premiums with a minimum spend.
These include exclusively designed red packets, a red packet organiser, multi-purpose cooking pot and a can of Eu Yan Sang abalone.
Unique premiums to be redeemed. Image via Actstitude Pte Ltd
Run-of-the-mill CNY customs can step aside - these practical and useful gifts are here to stay.
2) An excuse to shop till you drop
It’s no secret that Singaporeans love shopping the same way punters love Cai Shen Ye (the Chinese God of Fortune).
In order to hit the minimum spend for the freebies listed above, you’ll need things to spend your money on.
CNY atrium fair at Velocity. Image via UOL Malls.
Given that the festive season is an excuse for excessive consumption, the following CNY fairs and bazaars are the perfect place for you to spend those Yusofs:
KINEX
- What: CNY Festive Fair
- Where: Main atrium
- When: Feb. 1 to 8, 2024
Velocity@Novena Square
- What: Chinese New Year Goodies Fair
- Where: Main atrium
- When: Jan. 22 to Feb. 8, 2024
3) Free performances in air-conditioned comfort
Apart from shopping and free things, other popular Chinese New Year traditions in Singapore include lion dances and drum performances.
Given that 2024 heralds the Year of the Dragon, expect to see a fair number of dragon dance performances as well.
What better place to witness these festive entertainments than at malls, where admission is free and the setting is comfortably air-conditioned.
This CNY, shoppers will be able to enjoy dragon dances, lion dances and drum performances at these three malls.
KINEX
- Jan. 28, 7pm: LED dragon and lion dance
- Feb. 16, 12pm: Dragon and Lion Dance performance with high poles and Cai Qing
LED dragon dance at KINEX. Image via UOL Malls.
LED lion dance at KINEX. Image via UOL Malls.
United Square
- Feb. 14, 1pm
- Lion leaping on high poles and dragon dance performance
- Lions Cai Qing
- Drum performance
Drum performance and lion leaping on high poles at United Square. Images via UOL Malls.
Velocity@Novena Square
- Feb. 14, 5:30pm
- Lion leaping on high poles
- Lions Cai Qing
- Drum performance
- God of Fortune and dragon mascots
Lion dance and drum performance at Velocity. Image via UOL Malls.
KINEX will also be holding the following activities on Feb. 3 and 4:
- 12pm - Lucky Dragon and God of Fortune Mascot Meet & Greet
- 2pm - Festive Clay Canvas Workshop
- 3pm - CNY Decorative Felt Ornament (spend S$20 to redeem a workshop slot at the event)
- 4pm - Calligraphy Giveaway, no minimum spending required. While stocks last.
Visit these websites to find out more:
This sponsored article by UOL malls made this writer thankful for festive activities and deals at malls during Chinese New Year.
Top images via UOL Malls
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