Chinese actress seen being touched inappropriately by luxury fashion brand founder at Shanghai event

Chinese actress Liu Tao, 48, was seen being touched inappropriately by the founder of luxury fashion brand Brunello Cucinelli during an event in Shanghai on Oct. 22.

A viral video on Weibo captured the brand’s founder, Brunello Cucinelli, repeatedly placing his hands on Liu’s shoulders and arms as they posed for photos.

#刘涛遭咸猪手# 冲上热搜第一，主角不是礼服，是一只不肯走的手。

10月22日上海 Brunello Cucinelli 活动，合影时品牌创始人那只手从肩滑到腰，最后停在腰胸之间。

她侧身、后撤、换方向挥手，笑容一帧没掉。

镜头一转，笑就收了。

真正的礼仪，是对方往后退的时候，你懂得松手。

PS：居然敢揩油妈祖娘娘的“化身”，不知道潮汕人民会不会抵制这个品牌方？

https://t.co/gdIBHVCsFv

— DaDa | 🕊️ (@0x99DaDa) October 28, 2026

As he directed her to pose for cameras, the 73-year-old also appeared to touch her chest with his hand.

Although Liu maintained a professional smile and behaviour throughout the event, she was later seen attempting to turn away and put some distance between the two of them.

Founder receives backlash

According to China Press, the videos drew criticism online, with many accusing Cucinelli of crossing physical boundaries.

Photos and videos of Cucinelli being close to other female celebrities were shared online as well, including actress Chen Duling.

He was reportedly seen placing his arm around Chen’s waist and standing close to her at the same event.

Online commenters also highlighted interactions involving other celebrities, such as Korean actress Kim Yoo Jung and Olympic skier Eileen Gu.