Nova
Rui En to sell bak kwa for CNY, donating sale proceeds to children with special needs
Pre-orders start from Jan. 3, 2025.
January 02, 2025, 04:08 PM
Singaporean actress Rui En is giving back to the community by launching her new bak kwa brand, En.
Photo courtesy of En.
Her new entrepreneurial venture is a reflection of her love for bak kwa.
Photo courtesy of En.
Proceeds from the brand’s first sale will be donated to Brave Club, a faith-based initiative that supports children with special needs and their caregivers.
Rui En shared her motivation for the brand:
"I wanted to create a meaningful gift that embodies the true spirit of Chinese New Year—something that not only brings joy to those who receive it, but also gives back to the community.”
En will offer two exclusive bak kwa flavours:
Laksa Bak Kwa (500g, S$88)
A fusion of traditional bak kwa with laksa spices.
Photo courtesy of En.
Applewood Bak Kwa (500g, S$98)
Marinated in a secret traditional recipe and smoked for over two hours with U.S.-imported applewood.
Photo courtesy of En.
Pre-orders will begin on Jan. 3, 2025, at 9pm via En's official website.
Free delivery will be available for orders of two or more boxes.
Top images via En.
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