Branded

S’porean man wins S$63,900 in cash through a shared reward platform after renting a car

The next Bundle draw is set to happen in January 2027.

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November 10, 2026, 06:00 PM

Over 540 customers shared cash prizes totalling over US$90,000 (S$115,840) in Bundle’s first-ever Singapore campaign.

The first Bundle campaign’s winners event was held in Singapore in October 2026, with the final draw held on Oct. 15, 2026.

The top two reward recipients, Faiz H. and Vicky (not her real name), discovered their reward amounts during their cheque reveals with the co-founder and CEO of Bundle, Bader Al Kalooti.

Faiz won the US$50,000 (S$63,875) top reward through Drive lah just by renting a car and completing a trip, while the second winner received US$20,000 (S$25,550) through Revit by buying their hangover gummies.

Small actions big reveal

Upon the reveal, Faiz admitted that he was initially sceptical, but after hearing from Al Kalooti and the team, he decided to come down.

“I really appreciate it. The money will be put to good use, and it will help my financial stability. Definitely give Bundle a try.”

Al Kalooti added that Faiz, who had just gotten engaged, could put the reward towards his wedding fund.

Photo from Bundle

When it came to Vicky’s turn, she said, “(I was) overwhelmed. When I was asked what I'd do with the money, the first thing I thought was to invest. So now I need to work out where. I'll also share part of it with my friends and family.”

For anyone who’s thinking about giving Bundle a shot, she encourages them to “just try it”, as she wasn’t expecting to be rewarded.

Photo from Bundle

How Bundle works

Bundle lets brands pool together a shared reward pool, combining their incentive budgets, allowing them to offer big rewards instead of boring discounts.

Customers simply join a participating brand’s promotional campaign, complete the qualifying action directly with that brand, and receive an entry through Bundle.

Bundle CEO and co-founder Bader Al Kalooti remarked that most customers won’t call their family members for a 10 per cent discount.

Rather, both winners simply did the same things they always do, with brands they like, and ended up walking away with life-changing rewards and a story for life.

“That’s what we’re building: rewards that can actually change something, not another 10 per cent off,” said Bader.

Bundle helped small businesses bring back customers

Bundle’s model allows for a greater sales and customer conversion rate instead of offering routine discounts that eat into profit margins.

The co-founder and CEO of Drive lah, Dirk-Jan Ter Horst, said that he was very happy to have partnered with Bundle, “I can speak for our customers: they’re very happy. Over 440 of them were rewarded. It’s amazing.”

For Revit’s co-founder and CEO, Damian Cheong said that after running Bundle for a month, “sales picked up drastically” with an uplift in conversion and average order value, exceeding his expectations.

Next campaign cycle planned for January

Bundle’s next campaign cycle and draw is slated to start in January.

To learn more, follow @joinbundle on Instagram and check out their website here.

This branded article by Bundle made this writer wonder if her next Bundle-affiliated purchase could make her richer.

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