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Ethel Neo's jewellery brand makes debut at Milan Fashion Week 2024
A sparkly debut.
By
Charlize Kon
October 03, 2024, 11:48 AM
Ethel Neo's jewellery brand Éclat by Oui has made its debut at Milan Fashion Week 2024.
Milan Fashion Week took place from Sep. 17 to 23, 2024, where Éclat by Oui was featured in the "Flying Solo" show at the Four Seasons Hotel Milano.
The show focuses on spotlighting emerging fashion designers.
Neo and her team spent months preparing for the event, creating eight unique looks and 40 pieces, which include earrings, necklaces, and bracelets.
She also produced 10 exclusive creations for the show.
The collection can be found here with a price range of S$260 to S$2,000.
On Neo's Instagram story, she described Milan Fashion Week as an "eye-opener," where she had the opportunity to meet other participating designers.
Despite feeling nervous among international talents with extensive experience, she remained focused on learning and building new friendships.
Her parents travelled to Milan to support her, a moment Neo described as feeling like her "first day of school."
Photo from Ethel Neo's Instagram.
After the show, Neo took to Instagram to reflect on her experience, describing it as intense and fast-paced.
Photo from Ethel Neo's Instagram.
The models had to change quickly, and she had to ensure her jewellery was perfectly in place.
Photo from Ethel Neo's Instagram.
Photo from Ethel Neo's Instagram.
Photo from Ethel Neo's Instagram.
Photo from Ethel Neo's Instagram.
Photo from Ethel Neo's Instagram.
Show qualification
As stated on the official website of the Flying Solo show, the designer panel evaluates hundreds of applications from across the globe to select designers for presentation during Fashion Week.
Applicants must be at least 18 years old, and their collections should showcase a unique and original perspective. The submission categories include women’s wear, menswear, accessories, and jewellery elry.
Entrepreneurship journey
Neo started Éclat by Oui in 2017 after she lost her engagement ring in Hong Kong, prompting her to seek a sustainable diamond substitute.
She was honoured with an entrepreneurial award in December 2023 despite facing challenges with three failed businesses before launching her jewellery line.
The brand also operates a physical store at 313@Somerset.
Top images via Ethel Neo's Instagram.
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