Uniqlo S'pore distributes 14,000 AIRism masks to local hawkers


Joshua Lee | July 13, 2021, 12:41 PM

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Japanese fashion chain Uniqlo has been distributing 14,000 AIRism mask packs to local hawkers from last month as part of its efforts to celebrate hawker culture this National Day.

The initiative, which is done in collaboration with HawkerHeroes.sg, will see the 14,000 AIRism mask packs being distributed to local hawkers of all kinds, including those who sell cooked food, sundries or produce.

Uniqlo Singapore said that this is to "share the smooth, quick-drying and odour-eliminating AIRism range with more Singaporeans to cater to their needs".

Uniqlo Singapore

Uniqlo Singapore

AIRism masks have a triple-layer structure which contains a non-woven filter which delivers a bacterial filtration efficiency of 99 per cent. The filter blocks airborne droplets, particulates carrying bacteria, and pollen.

Covering the filter is an AIRism fabric on the first layer and a breathable mesh on the third layer.

The mask also provides ultraviolet protection of UPF50+ to block out 90 per cent of ultraviolet rays.

Uniqlo Singapore

According to Uniqlo Singapore, the AIRism mask is smooth to the touch, quick-drying, and has odour-control, hence making it ideal for hawkers in hot and humid environments.

Uniqlo Singapore

This isn't the first time Uniqlo Singapore distributed AIRism masks.

Last year, it distributed 13,000 AIRism masks to the entire fleet of foodpanda riders. Earlier this year, it gave out over 16,000 AIRism masks to several social service agencies through its partnership with Community Chest.

Complementing the mask distribution is a range of in-store activities that celebrate hawker culture, including an interactive augmented reality mural at ION Orchard, a T-shirt customisation service at Orchard Central, and pop-up showcases about interesting hawker culture facts and sustainability.

The augmented reality mural at ION Orchard. Point your phone at the mural to unlock creative prompts about hawker culture. Image by Uniqlo Singapore.


T-shirt customisation using characters from the mural. Image by Uniqlo Singapore.

Sustainability showcase at Plaza Singapura. Image by Uniqlo Singapore.

Top images via Uniqlo Singapore.