Guardian S’pore lowers prices for over 500 health & beauty essentials till end of 2021

Enjoy the savings for a longer while.

| Ashley Tan | Sponsored | June 14, 2021, 05:57 PM

The Covid-19 situation has thrown Singapore and its people into a state of flux.

The sense of uncertainty has driven some Singaporeans to stock up on essentials after measures were tightened during the Heightened Alert period, even though there is no real need to do so.

Retail shops like Guardian are still open, providing some comfort and sense of normality to residents in Singapore.

Yes, if you need any essential items, you can still go to physical stores, get them, and with over 110 outlets around the island, shopping for daily essentials will be extra convenient.

Here’s another PSA for residents in Singapore: Over 500 items in Guardian stores will continue to have their prices low till the end of the year.

Lowered and locked

As part of Guardian Singapore’s “Low Prices Locked to Stay Low” (LPL) campaign, prices have dropped by an average of 25 per cent across 500 selected health and beauty essentials.

This is not a drill — this nationwide reduction is a long-term one, with prices lowered and locked till the end of 2021.

This applies to a variety of brands and product categories so everyone can benefit from increased savings.

Shoppers can look out for this sign at Guardian stores.

Large variety

The LPL products were selected based on what shoppers have been purchasing most often, according to Guardian’s research on consumer buying behaviour and preferences,

So you can be sure that some of your favourite products at Guardian will likely be included in this campaign.

Here are some products and their respective prices before and after.

Bath and hair care products:

  • Dove Beauty Nourishing Body Wash (1L Twin Pack + 200ml) for S$10.90 (was: S$23)
  • Neutrogena Rainbath Refreshing Shower and Bath Gel 946ml for S$18.90 (was: S$26.90)
  • Revlon Coloursilk Hair Dye for S$4 (was: S$9.90)
  • Garnier Micellar Cleansing Water For Sensitive Skin 400ml for S$12.50 (was: S$17.90)
  • Pantene Shampoo / Conditioner 680ml for S$6.50 (was: S$11.50)

Oral care products:

  • Darlie Double Action Toothpaste Twin Pack 2 x 225g for S$4.90 (was S$7.50)
  • Bonjela Gel 15g for S$7.90 (was S$9.60)
  • Oral-B Refill Precision Clean 5S for S$34.90 (was: S$40.50)
  • Listerine Cool Mint Mouthwash 1L for S$7.20 (was: S$9.90)

Skin care products:

  • Nivea Body Lotion Intensive Moisture Body Milk 400ml for S$5.90 (was: S$9.90)
  • Garnier Micellar Cleansing Water For Sensitive Skin 400ml for S$12.50 (was: S$17.90)
  • Vaseline Aloe Soothe Body Lotion 400ml for S$5.90 (was: S$8.95)

Health products:

  • Hypocol Triple Pack, 3x90 capsules for S$92.90 (was: S$119.80)
  • Greenlife Health Smart Fish Oil, 300 softgels for S$39 (was: S$60)

Guardian Brand

Guardian’s research has also shown that Singaporeans are generally more value-conscious when shopping.

If you are looking for value-for-money items at Guardian, they also have their Guardian house brand -- Guardian Brand -- which is more affordable than comparable well known brands.

To support customers even further, Guardian has also introduced a new and improved formulation across its range of Guardian Brand products including bath care, hand wash and hand sanitiser.

Guardian Brand has gained popularity recently as consumers are seeking products that are high-quality but do not cost as much as other brands that they are familiar with.

And good news for those who enjoy GuardianBrand products — all products have been added into their LPL initiative. The prices for GuardianBrand products will also remain locked for the rest of the year.

These are some Own Brand products:

  • Guardian Waterproof Assorted Plasters 20pcs, 2 for S$4 (was: 2 for S$5.80)
  • Guardian Digital Thermometer for S$4.90 (was: S$6.50)
  • Guardian Kids Gummies Omega DHA (qty: 120) for S$19.90 (was: S$24.90)
  • Guardian Echinacea tablets (qty: 10) for S$3.30 (was: S$5.90)
  • Guardian Antibacterial Wipes Fragrance (10 sheets) for 2 for S$2 (was: 2 for S$2.40)
  • Guardian Antibacterial Hand Sanitiser 250ml for S$2 (was: S$3)
  • Guardian Antibacterial Body Wash 1L for S$5 (new product)

Want to see the products for yourself and find out more? You can tune in to Guardian’s "Low Prices Locked To Stay Low" Facebook Live on June 17, 8pm, to get a closer look at various LPL products. It will be hosted by LOVE 972 DJs.

Ready to go shopping?

LPL is available now in all Guardian stores, including Giant Shop-in-Shop and online. Click here to find your nearest Guardian outlet.

This sponsored article by Guardian made the author realise the importance of value for money.

Top photo from Guardian