S'porean guy upset he wasn't chosen to win Mister Potato chips-eating Instagram contest top prize

The top prize is an iPhone 11.

Syahindah Ishak | September 09, 2020, 05:45 PM

Mister Potato Singapore recently held an Instagram contest involving their Mister Potato x Daebak Ghost Pepper Crisps.

Here are the rules:

  1. Participants must finish a canister of the Daebak Ghost Pepper Crisps with only one glass of water allowed.
  2. They have to film themselves doing it.
  3. They must upload the video onto Instagram with the hashtag: #ASEANSpicyChallengeSG.

Top prize is an iPhone 11

The top prize, an iPhone 11, will be awarded to three winners and the remaining two runners-up will receive Grab vouchers.

View this post on Instagram

It’s not too late for us to clinch the top spot, Singapore! We must win this ASEAN SPICY CHALLENGE! As an added incentive, we’ve decided to up the stakes by giving away an iPhone 11 (128GB) to 3 lucky winners plus Grab vouchers (worth $20) to 2 runner-ups, exclusive to Mister Potato Singapore only. Chiong to aseanspicychallenge.com now and upload your videos on Instagram. Don’t forget to include #ASEANSpicyChallengeSG and #MisterPotato. 🔥 Contest ends 16 Aug 2020, 11:59pm. Open to individuals residing in Singapore only. #MisterPotatoSG

A post shared by Mister Potato Singapore (@misterpotatosg) on

On Sep. 8, the winners were announced. Three of them won an iPhone 11 each.

Meanwhile, 10 runners-up -- instead of only two, which was originally intended -- received Grab vouchers.

View this post on Instagram

You definitely brought the heat, amigos! 🔥 You made choosing the winners tough on us so we've decided to give away 10 Grab vouchers instead of just 2! 😉 Congratulations to all the winners and thank you for participating in the #ASEANSpicyChallengeSG! Please DM us for prize collection details. Stay tuned to our page for more exciting challenges! #MisterPotato #MisterPotatoSG #Daebak

A post shared by Mister Potato Singapore (@misterpotatosg) on

Not pleased with the results

One of the runners-up, @hakimashi, wasn't particularly pleased with the results as he felt that he should have won the top prize.

Here is his entry for the contest:

View this post on Instagram

Even 🔥 Fire Lord Zuko 🔥 can eat this!!!!! Mister Potato Ghost Pepper Challenge by Hakim 🇸🇬 Get your Mister Potato x Daebak Ghost Pepper Crisps at 7-Eleven Island wide and at selected Fairprice outlets @misterpotatosg #aseanspicychallengesg #aseanspicychallenge #misterpotato #misterpotatosg

A post shared by H A K I M (@hakimashi) on

Wanted to contact Mister Potato Singapore's HR team

In a series of Instagram stories, Hakim contacted Mister Potato to express his displeasure.

Image from muhdadil/Twitter.

However, Mister Potato Singapore replied:

"Hey there, we understand that you may be disappointed however there were many great entries, which is why we decided to give away 10 Grab vouchers instead of 2 as originally intended."

Hakim appears to still be unsatisfied, and subsequently, stated that he would be bringing up the issue with Mister Potato's human resource team.

He also apparently posted another Instagram story which said: "Mark my words @misterpotatosg Your international sales and Marketing will contact me shortly."

Image from muhdadil/Twitter.

But Mister Potato Singapore explained in their response that the contest was held locally and was not related to its global offices.

It added: "All decisions made by Mister Potato Singapore are absolute and final."

Image from muhdadil/Twitter.

Mister Potato Singapore also asked Hakim if he was still interested in redeeming his Grab voucher.

Hakim agreed to take the voucher, although he was still keen on speaking to someone "in charge".

He also told Mister Potato Singapore that he wanted to speak to its management.

Image from muhdadil/Twitter.

In the last Instagram story, Hakim said: "Well this might be the end of this journey... My effort not being recognized."

Allegedly bullied the other winners

Hakim's Instagram stories were uploaded onto Twitter and received plenty of criticism.

One Twitter user accused him and his friends of "bullying" the other winners, saying that Hakim deserved to win as he had the highest number of views and engagements.

Apologised a day later

On Sep. 9, Hakim took to his Instagram again to apologise for his behaviour, explaining that he felt frustrated, but had calmed down after a day.

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Top images from misterpotatosg/Instagram & muhdadil/Twitter.