There's been a flurry of online activity amongst the university crowd these past one day.

This is also known in modern times as the breaking out of The Great University URL Redirect War.

URL redirects

Websites belonging to universities in Singapore are seeing an increase in traffic.

This is a result of newly set up URLs redirecting visits to these universities' websites.

Tit-for-tat

For example, typing NUSrejects in the browser brings you to the Nanyang Technological University's website.

Typing NTUrejects in your browser, brings you to the National University of Singapore's website.

Epic burn

Typing SMUrejects.com in your browser, brings you to Prudential's website.

Ouch.

More epic burn

But perhaps the one that takes the cake is this.

If you type SUSSrejects.com in your browser...

it takes you to SUSS' official website.

Where their wholly innocent, even motivational slogan...

"Join the U, that believes in U"

... is given an unintentionally hilarious double entendre.

Oh no.

As a SIM alumni, all I have to say is:

"Yeah, makes sense."

Perhaps SUSS students could think of a good comeback during all that self-study time.

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Image from SUSS